Twelve Tunisian companies are participating in the Electronica 2026 trade fair in Munich, Germany, from November 10 to 13. The Tunisian delegation, led by the Ministry of Industry, Mines, and Energy, includes eight industrial companies active in the electronics sector, as well as four individual participants. The national pavilion also features representatives from the Agency for the Promotion of Foreign Investment, the Center for the Promotion of Exports, and the Elentica electronics cluster.
The participation in Electronica 2026 aligns with the objectives of the Competitiveness Charter for the Development of the Electronics Industry by 2030. The charter aims to promote Tunisia's image as an international hub for electronics and to launch a Tunisian label to distinguish the sector globally. The initiative also seeks to enhance the role of Tunisians abroad in developing the sector and attracting high-tech investments.
The Competitiveness Charter has several key objectives, including doubling the sector's exports by 2030 and creating 30,000 new jobs. To achieve this, the charter aims to attract major investments in the field, valued between €300 million and €350 million. In June, a global electronics company, ranked among the top five German companies in the sector, announced plans to establish a presence in Tunisia's industrial zone in Birger.
Electronica 2026 brings together over 3,500 exhibitors from around 60 countries, offering a platform to showcase the latest technological advancements and innovations in electronics. The trade fair provides an opportunity for Tunisian companies to network with major manufacturers, investors, and international players in the sector. The event covers various areas, including electronic components, semiconductors, and embedded electronics.
The Tunisian Consul in Munich, Jamal Al-Hawij, and the Director General of Industrial Industries, Fathi Al-Sahlawi, visited the Tunisian companies participating in the trade fair. The visit highlights the importance of supporting Tunisian businesses in their international expansion efforts. The participation in Electronica 2026 demonstrates Tunisia's commitment to developing its electronics sector and attracting foreign investment.
The partnership between the public and private sectors plays a crucial role in promoting Tunisia's electronics industry. The country's efforts to enhance its competitiveness and attract investment are aligned with its goals for sustainable development. By participating in international trade fairs like Electronica 2026, Tunisian companies can increase their visibility and explore new business opportunities.
The Tunisian electronics sector has made significant progress in recent years, driven by government initiatives and private sector investments. The country's skilled workforce, favorable business environment, and strategic location make it an attractive destination for electronics companies. As the sector continues to grow, Tunisia is poised to become a major player in the global electronics market.
Key points
- Tunisia aims to double its electronics exports by 2030 and create 30,000 new jobs in the sector.
