Tunisia is taking part in the 36th International Tourism and Travel Exhibition (SITV) in Montreal, Canada, from October 30 to November 1, 2026. The country's participation, overseen by the Tunisian National Tourism Office, aims to strengthen its presence in the Canadian and North American markets. The exhibition, held at the Palais des congrès de Montréal, brings together over 200 exhibitors representing various tourism stakeholders worldwide.
The Tunisian pavilion was inaugurated on October 30 by Tunisian Ambassador to Canada, Asaad Boudourah. In his speech, he highlighted Tunisia's advantages as a distinctive Mediterranean tourist destination. He invited Quebec and Canadian tourists to visit Tunisia during the winter season to enjoy its mild climate and discover its diverse tourism products, rich cultural heritage, and culinary traditions.
The exhibition is one of Canada's most prominent tourism events, featuring over 350 diverse tourist destinations and offering nearly 300 events and conferences. This year's event includes various activities, such as presentations and discussions on the latest travel trends. The Tunisian delegation, led by the Tunisian National Tourism Office, includes representatives from the Tunisian airline, travel agencies, and hotel owners.
The participation of Tunisia in this international exhibition is a strategic step to promote its tourism industry. The country's tourism sector is seeking to attract more visitors from the Canadian market. With its rich history, cultural heritage, and natural resources, Tunisia offers a unique experience for tourists.
The Tunisian National Tourism Office is working to enhance the country's visibility in the global tourism market. The office is responsible for promoting Tunisia's tourism products and services, including its beaches, historical sites, and cultural events. The office's efforts aim to increase the number of tourists visiting Tunisia and to develop the country's tourism industry.
The Canadian market is an essential target for Tunisia's tourism industry. Canada is a significant source of tourists for many countries, and Tunisia is seeking to tap into this market. With its proximity to the United States and its cultural ties to Europe, Canada offers a strategic gateway for Tunisia to access the North American market.
The 36th International Tourism and Travel Exhibition in Montreal provides a platform for Tunisia to showcase its tourism products and services. The event offers an opportunity for Tunisian tourism stakeholders to network with international partners and to promote the country's tourism industry.
Key points
- Tunisia participates in the 36th International Tourism and Travel Exhibition in Montreal to promote its tourism industry and attract Canadian tourists.
