Tunisia is taking part in the 36th International Tourism and Travel Exhibition (SITV), being held at the Palais des congrès de Montréal in Montreal, Canada, from October 30 to November 1, 2026. This participation, supervised by the Tunisian National Tourism Office, is a strategic step to enhance the presence of Tunisia as a tourist destination in the Canadian market and North America in general.
The Tunisian National Tourism Office has set up a special pavilion at the exhibition, which was inaugurated on October 30, 2026, by the Tunisian Ambassador to Canada, Asaad Boudouraa. In his speech, the ambassador highlighted Tunisia's advantages as a distinctive tourist destination in the Mediterranean region. He invited Quebec and Canadian tourists to visit Tunisia in large numbers during the winter season to enjoy its mild climate and discover its diverse tourism products.
The exhibition, which is one of the most prominent tourism events in Canada, brings together over 200 exhibitors representing various tourism bodies and companies from around the world, and more than 350 diverse tourist destinations. It also features nearly 300 events and lectures to introduce destinations and explore the latest travel trends. The Tunisian participation aims to showcase the country's rich cultural and historical heritage.
The opening ceremony was attended by the Tunisian Consul in Montreal, Kamel Mekas, and the Director of the Tunisian National Tourism Office, Jamal Bouzid, along with representatives of the Tunisian airline, travel agents, and tourism stakeholders. The Tunisian pavilion offers an opportunity for visitors to learn about the country's tourism products and services.
Tunisia's participation in this international exhibition is an opportunity to promote its tourism sector, which is a significant contributor to the country's economy. The exhibition provides a platform for Tunisian tourism stakeholders to network with international partners and promote the country's tourist destinations.
The Canadian market is an important target for Tunisian tourism, with many Canadians visiting the country in recent years. The Tunisian National Tourism Office is working to increase the number of Canadian tourists visiting Tunisia by promoting the country's tourism products and services.
The 36th International Tourism and Travel Exhibition in Montreal is an important event for the tourism industry, and Tunisia's participation is expected to yield positive results in terms of promoting the country's tourism sector and attracting more Canadian tourists.
Key points
- Tunisia participates in the 36th International Tourism and Travel Exhibition in Montreal to promote its tourism sector and attract more Canadian tourists.
