The Foreign Investment Promotion Agency of Tunisia, FIPA-Tunisia, has announced its participation in the upcoming Focus Market event scheduled to take place on January 27, 2027, in Geneva, Switzerland. This initiative aims to promote Tunisia as an attractive investment destination to Swiss businesses. FIPA-Tunisia's Director General, Jalel Tebib, who is also the interim President of the Tunisia Investment Authority, emphasized the agency's commitment to supporting this event.
The Focus Market event is a collaborative effort between Swiss Contact, the Geneva Chamber of Commerce, and the Tunisian-Swiss Chamber of Commerce and Industry. During a meeting held on October 6, 2026, in Tunis, Tebib and Ahlem Bel Hadj Ammar, President of the Tunisian-Swiss Chamber of Commerce and Industry, discussed ways to strengthen economic ties between Tunisia and Switzerland. Bel Hadj Ammar highlighted the significance of this event in promoting Tunisia's competitive advantages as an investment hub.
The event will also feature a conference on the Tunisian diaspora in Switzerland, focusing on the environment and technology 4.0. This conference aims to explore opportunities for collaboration and investment between Tunisia and Switzerland. FIPA-Tunisia's participation in the Focus Market event is part of its efforts to promote foreign investment in Tunisia and to strengthen partnerships with Swiss businesses.
According to FIPA-Tunisia, this initiative is in line with its promotional actions to attract Swiss investments to Tunisia. The agency has signed a convention with the Tunisian-Swiss Chamber of Commerce and Industry to enhance cooperation and promote investment opportunities in Tunisia. This partnership aims to increase economic cooperation between the two countries and to create new opportunities for businesses.
Switzerland is considered a key partner for Tunisia, with a strong desire to build solid and lasting partnerships with Swiss economic actors. FIPA-Tunisia's participation in the Focus Market event reflects its commitment to promoting Tunisia as an attractive investment destination and to strengthening economic ties with Switzerland. The agency's efforts aim to increase foreign investment in Tunisia and to promote economic growth.
The Focus Market event is expected to bring together business leaders and investors from Switzerland and Tunisia to explore opportunities for collaboration and investment. FIPA-Tunisia's participation in this event demonstrates its dedication to promoting Tunisia's economic interests and to attracting foreign investment. The agency's initiatives aim to increase economic cooperation between Tunisia and Switzerland and to create new opportunities for businesses.
The upcoming Focus Market event in Geneva marks a significant step in strengthening economic ties between Tunisia and Switzerland. With FIPA-Tunisia's participation, the event is expected to promote Tunisia's competitive advantages as an investment hub and to attract Swiss businesses to invest in the country. The agency's efforts aim to increase economic cooperation and to create new opportunities for businesses in both countries.
Key points
- FIPA-Tunisia to participate in Focus Market event in Geneva, Switzerland on January 27, 2027
- Event aims to promote Tunisia as an attractive investment destination to Swiss businesses
- FIPA-Tunisia and Tunisian-Swiss Chamber of Commerce and Industry partner to promote economic cooperation between Tunisia and Switzerland
