Tunisia's Minister of Tourism, Sufian Tkaia, presented an overview of the tourism sector for 2027 to the National Council of Regions and Districts. He highlighted that the traditional industries sector contributes 4% to the country's GDP and 2% to national exports. The sector's exports, monitored by the National Office for Traditional Industries, reached approximately 160 million dinars in 2025.
The traditional industries sector in Tunisia comprises 2302 registered craft enterprises and 60 craft councils. A total of 40 artisans from 17 governorates have obtained the "Master Craft" card. Notably, 40% of investors in the sector hold higher education diplomas. These statistics demonstrate the significance of the traditional industries sector in Tunisia's economy and its potential for growth.
The sector provides training and support to artisans through various programs. Annually, around 12,000 individuals benefit from these programs, which include craft training in institutions for 2900 beneficiaries, technical training for product development for 7000 beneficiaries, and professional training for knowledge development for 2100 beneficiaries. These initiatives aim to enhance the skills and competitiveness of Tunisian artisans.
In terms of investment, the average cost of a craft project in Tunisia is around 35,000 dinars. The sector's annual investments total approximately 18 million dinars. To promote and market traditional industries, Tunisia organizes around 150 annual exhibitions within the country, featuring nearly 7000 artisans. Additionally, 17 international exhibitions are held, showcasing products from around 120 exhibitors.
The Tunisian government has implemented measures to support artisans and craft enterprises. These include providing guidance and follow-up on loan applications, with around 5000 files processed annually. The goal is to address the financing needs of artisans and help them develop their businesses. Furthermore, the government is working to protect and promote traditional products by preparing a list of 24 products eligible for protection under the appellation of origin and geographical indications.
To encourage artisans and craft enterprises to protect their innovations and products, the government has introduced a 70% reduction in registration fees for drawings, models, and trademarks at the National Institute for Standards and Industrial Property. This initiative aims to promote innovation and creativity in the traditional industries sector.
The traditional industries sector in Tunisia employs approximately 350,000 artisans, with 183,000 registered. This represents around 52% of the estimated total number of artisans in the country. The sector plays a vital role in preserving Tunisia's cultural heritage and promoting its unique products both locally and internationally.
Key points
- The traditional industries sector contributes 4% to Tunisia's GDP and 2% to national exports.
- The sector comprises 2302 registered craft enterprises and 60 craft councils.
- The government has introduced measures to support artisans, including training programs, loan applications, and protection of traditional products.
