Toyota has launched the new Land Cruiser FJ in South Africa, a compact retro-styled 4x4 that boasts genuine off-road credentials. The vehicle features a heavy-duty ladder-frame chassis, selectable four-wheel-drive system, locking rear differential, and 245mm of ground clearance. With its rugged hardware and striking retro bodywork, the FJ is set to appeal to enthusiasts who value its uncompromising approach to off-road driving. The Land Cruiser FJ is now available in South Africa, priced at R714,000 for the 2.7 GX model and R761,400 for the 2.7 VX model.
The Land Cruiser FJ is powered by a 2.7-litre naturally aspirated four-cylinder petrol engine, producing 122 kW and 245 Nm of torque. While this powertrain has a reputation for reliability, it feels out of its depth on modern roads, particularly at high altitudes. The six-speed automatic transmission has to work hard to maintain speed, resulting in high fuel consumption - an average of 13.0 litres per 100 kilometres during testing. This figure is comparable to that of a heavy Range Rover powered by a 4.4-litre twin-turbo V8.
One of the most significant criticisms of the Land Cruiser FJ is the absence of a diesel engine option. Diesel is a popular choice for off-roading in South Africa due to its low-down torque and long-distance fuel efficiency. The omission of a diesel powertrain is particularly surprising given that Toyota's 2.8-litre GD-6 engine is already used in local production. The GWM Tank 300, a competitor to the FJ, offers a punchy 2.4-litre turbodiesel engine, which would have been a welcome addition to the Land Cruiser FJ range.
The Land Cruiser FJ has a gross vehicle mass capped at 2,500 kg, with a tare mass of approximately 2,025 kg, leaving a payload capacity of just 475 kg. This figure has raised concerns, as it is identical to the payload rating of the Jetour T2, which recently faced public backlash and an Automobile Association investigation. Buyers of the Land Cruiser FJ may need to be mindful of this limitation, particularly if they plan to add accessories or carry heavy loads.
Despite its limitations, the Land Cruiser FJ is expected to be a success in the South African market. Its retro charm, combined with its off-road capability and Toyota's reputation for reliability, make it an attractive option for urban buyers who want a fun weekend trail toy. The vehicle's "I am what I am" philosophy, as embodied by its bold marketing campaign, is likely to resonate with enthusiasts who value its unapologetic approach to 4x4 driving.
The Land Cruiser FJ's marketing campaign, featuring a massive billboard in Sandton with the slogan "I am what I am", reflects the vehicle's uncompromising attitude. This approach is consistent with the Land Cruiser's reputation for being rugged and mechanical, rather than refined and car-like. While this may not appeal to all buyers, it is likely to attract those who value the vehicle's off-road credentials and retro aesthetic.
In conclusion, the Toyota Land Cruiser FJ is a capable and charming 4x4 that is set to make a splash in the South African market. While its petrol engine and limited payload capacity may deter some buyers, its off-road capability, reliability, and retro charm are likely to attract enthusiasts who value its uncompromising approach to 4x4 driving.
Key points
- The Land Cruiser FJ's off-road capability and retro charm make it an attractive option for urban buyers who want a fun weekend trail toy.
- The absence of a diesel engine option and limited payload capacity are significant drawbacks for the Land Cruiser FJ.
- The vehicle's "I am what I am" philosophy reflects its uncompromising attitude and rugged approach to 4x4 driving.
