As Nigeria prepares for the January 16, 2027 presidential election, a strategic campaign led by High Chief Government Oweizide Ekpemupolo, commonly known as Tompolo, is gaining momentum. Tompolo's PBAT Door-to-Door Movement is a special purpose vehicle designed to secure a resounding victory for President Bola Ahmed Tinubu. Launched in June 2025, the movement focuses on direct physical connections with voters through house-to-house engagements, neighborhood interactions, and visits.
Tompolo's approach is rooted in understanding politics and electoral processes. He recognizes that genuine voter engagement goes beyond social media noise and trends. By creating an ecosystem of volunteers, road-runners, and other actors, Tompolo aims to mobilize voters at every level. The movement's objective is to take President Tinubu's Renewed Hope agenda to every ward, street, and doorstep across Nigeria's 774 local government areas, wards, and polling units.
The PBAT Door-to-Door Movement has appointed coordinators, ambassadors, and volunteers in every state, with campaign vehicles to facilitate mobility. The strategy aims to reach voters in Nigeria's vast and diverse community, demanding logistics, efficient communication, and foot-soldiers from various linguistic and religious backgrounds. By engaging with voters directly, Tompolo's team shares identifiable projects and feasible statistics, countering propaganda and misinformation spread by opposition groups on social media.
This door-to-door campaign strategy has proven effective in other contexts. Barack Obama employed a similar approach during his 2008 and 2012 presidential campaigns in the United States, winning against significant resistance. In France, Socialist Francois Hollande used a comparable strategy to win the 2012 presidential election. In Nigeria, Tompolo's approach is helping to thaw anti-Tinubu propaganda and garner support for the President.
Tompolo's movement is gaining momentum nationwide, with coordinators, ambassadors, and volunteers engaging voters from Benin to Birnin-Kebbi, Port Harcourt to Potiskum. By moving from market to market, making phone calls, and interacting with focus groups, Tompolo's team builds trust with voters and shares the benefits of President Tinubu's projects in infrastructure, agriculture, healthcare, education, and economic stability.
The Tompolo foot soldiers not only explain the core values of President Tinubu's reform agenda but also engage in voter education, helping voters authenticate and confirm their voting centers. Additionally, they have prompted millions of newly registered voters to collect their Permanent Voter Cards (PVCs). Tompolo's efforts demonstrate his admiration for President Tinubu, whom he believes is the leader Nigeria needs.
As the election approaches, Tompolo's door-to-door initiative is birthing hope in voters by sharing the achievements of the Tinubu government. The movement's impact is significant, with a goal to mobilize 10 million votes for President Tinubu. With its focus on direct voter engagement and education, Tompolo's strategy may prove crucial in securing a decisive victory for the President.
Key points
- Tompolo's PBAT Door-to-Door Movement aims to mobilize 10 million votes for President Tinubu.
