The Strategic Co, an Egyptian exhibition organiser, aims to sell between 10,000 and 15,000 sqm of exhibition space across its events in 2027. This is part of a plan to organise four exhibitions next year, up from one in 2025 and two in 2026. The company's 2027 lineup will include two editions of Launchpad Expo, alongside two new specialised events — Coffee Connect Expo and BuildEx.
Launchpad Expo, which bridges the gap between educational content and business opportunities, will hold its third edition in November. The company launched the first edition in November 2025, followed by the second edition in May 2026. Around 33% of companies that participated in the first edition returned for the second edition six months later, with exhibitors increasing from 50 to 61 and sponsors rising from 11 to 23.
The company, established around three years ago, aims to develop an event model focused on facilitating business connections between companies and service providers. Services offered by participating companies include financing, banking, payments, technology, marketing, human resources, and logistics. Some participating companies recorded conversion rates of around 20% among potential clients they connected with during the exhibition.
Karim Saber, Co-Founder and CEO of The Strategic Co, disclosed that the company plans to launch Launchpad Learning, an educational arm offering year-round workshops and training programmes. He stressed that the company does not operate as an incubator or accelerator and does not intervene in companies' business models or management. The company targets 5,000 visitors for the third edition of Launchpad Expo.
Ahmed Elgarem, Co-Founder and Executive Director of Marketing and Strategic Partnerships, said that the first and second editions of Launchpad Expo each attracted around 3,000 visitors. The company is preparing to launch Launchpad Connect alongside the upcoming edition to maintain communication between exhibitors and visitors after the event. The platform will allow visitors to reconnect with companies they could not meet during the exhibition.
The Strategic Co plans to expand into Gulf markets over the next two years while studying several regional markets. Launchpad Expo is expected to serve as the starting point for this expansion, including opportunities to connect Egyptian companies with Gulf service providers and markets and attract Gulf-based companies to Egyptian exhibitions.
The company is developing proprietary technology to manage exhibition operations, including space management, ticket sales, and communication between exhibitors and visitors. Pricing for exhibition space varies according to the type of exhibition, sector, location, and participating companies. Sold exhibition area serves as one of the company's key performance indicators.
Key points
- The Strategic Co targets 5,000 visitors for the third edition of Launchpad Expo.
- The company plans to sell 10,000-15,000 sqm of exhibition space in 2027.
- The Strategic Co aims to expand into Gulf markets over the next two years.
