TECNO has completed Kenya's segment of the global 100 Portraits of Becoming project, featuring 20 individuals captured with its CAMON 50 Ultra and Universal Tone 3.0 technology. The project, created in collaboration with Brazilian photographer Angélica Dass, aims to showcase diverse stories and highlight the technology's capability in rendering skin color and texture naturally. The Kenyan chapter marks the start of a two-year, 100-portrait rollout across five countries.
The portraits feature Kenyans from various backgrounds, including Alex Muli, co-founder of Goshen Farm, who developed export channels and digital platforms to turn wasted produce into income for small-scale farmers. Jelimo Cheboi, co-founder of GirlSkate Nairobi, is also highlighted for creating a safe space for female skateboarders, emphasizing community building and resilience. These stories aim to demonstrate the choices, setbacks, and daily effort behind each person's journey.
Central to the series is Universal Tone 3.0, the CAMON 50's multi-skin-tone imaging system designed to render skin color and texture more naturally across varied lighting and group scenes. The portraits aim to demonstrate the technology's capability by placing subjects in the environments where they live and work, from daylight outdoors to mixed indoor illumination. This approach allows for a more authentic representation of the individuals and their stories.
The 100 Portraits of Becoming project is a worldwide portrait series that seeks to document people in their real-world contexts. Kenya's chapter is the first in a two-year rollout that will see 100 portraits captured across five countries, including the Philippines, Saudi Arabia, Türkiye, and Brazil. The project aims to link cultural representation with technical accuracy, providing a unique perspective on the individuals and their stories.
The featured individuals include Anita Mbithe of Brushes By Mbithee, Beauty and Hair, and Brian Muchiri, founder of Boy in The Wheelchair, adding perspectives on entrepreneurship and disability representation. These stories, accompanied by interviews, reveal the effort and resilience behind each person's journey, reinforcing the campaign message that "Becoming Takes More Than You See."
Angélica Dass provides artistic direction for the project, while TECNO supplies the imaging technology. The collaboration brings together technical accuracy and cultural representation, resulting in a unique and captivating portrait series. The Kenyan chapter of the 100 Portraits of Becoming project is a significant milestone in this global initiative.
The conclusion of Kenya's segment of the 100 Portraits of Becoming project marks an exciting milestone for TECNO and Angélica Dass. The project has showcased 20 diverse stories, highlighting the technology's capability and the individuals' journeys. As the project continues to roll out across five countries, it is expected to provide a unique perspective on the individuals and their stories, showcasing the beauty of diversity and resilience.
Key points
- TECNO's CAMON 50 Ultra and Universal Tone 3.0 technology were used to capture the portraits.
- The project aims to document 100 portraits across five countries over two years.
- The portraits feature individuals from diverse backgrounds, showcasing their stories and resilience.
