The funeral of Ghanaian TikToker and Belgium-based mortician Sexxy Vida took an uncomfortable turn when a financial support group publicly declared that her family would not receive the full death benefit they had been promised. Vida, who built a large online following for her outspoken personality and openness about her personal life, died on August 11, 2026, at the age of 38. She was a mother of nine children with her husband, Gomez. Her death drew wide public attention, in part because an old interview in which she discussed her final wishes resurfaced shortly afterward.
During the burial, a delegation from a financial support group known as Asante Man Kuo took the floor to address mourners. The group's leader confirmed that both Vida and her husband were members and that the group had come to offer financial support. However, she went on to explain that under the group's rules, a member who dies while in debt to the group does not receive the full payout owed to their family. The leader told mourners that the group had originally pledged GH₵7,000 to the family but would instead be giving nothing to Vida's children and household.
The disclosure visibly embarrassed those gathered at the funeral, according to reports. Video of the announcement, shared on Instagram, quickly drew reaction from social media users, with opinion sharply divided. Some commenters sided with the group, arguing that rules exist for a reason and should be respected regardless of the circumstances. One user reportedly wrote that the truth, however painful, needed to be said and voiced full agreement with the group's decision.
Others were less forgiving of the timing and manner of the disclosure. Some questioned why the announcement could not have waited, with one commenter asking simply whether the dead could not be honoured without such a public reckoning over debt. The episode at Vida's funeral highlights how such groups' internal debt-recovery rules can directly affect the amount families receive at one of their most vulnerable moments, potentially leaving bereaved households without funds they had counted on for burial costs.
Groups like Asante Man Kuo form part of a wider network of informal welfare associations, often called "ekuo" or susu groups, that many Ghanaians and members of the diaspora rely on for financial support during emergencies, including funerals. Members typically contribute regularly and, in return, expect payouts to their families in the event of death. These groups play a significant role in providing financial security for many Ghanaian families.
The incident has sparked a wider conversation about the role of susu groups in Ghanaian society and the need for clear rules and regulations. While some have defended the group's decision, others have expressed concern about the impact on Vida's family. The sources reviewed do not indicate whether Vida's family plans to contest the group's decision or whether Asante Man Kuo will reconsider any portion of the payment.
The incident has raised questions about the regulation of susu groups and the need for greater transparency in their operations. As the debate continues, it remains to be seen how this incident will affect the way susu groups operate in the future. The incident has also highlighted the challenges faced by families who rely on these groups for financial support during difficult times.
Key points
- Susu groups play a significant role in providing financial security for many Ghanaian families.
- The incident has sparked a wider conversation about the role of susu groups in Ghanaian society and the need for clear rules and regulations.
- The episode at Vida's funeral highlights how such groups' internal debt-recovery rules can directly affect the amount families receive at one of their most vulnerable moments.
