MultiChoice, operating under the CANAL+ brand, has announced the launch of SuperSport Swahili, a 24-hour sports channel in Kiswahili, on DStv and GOtv. The channel, which goes live on 5 November 2026, will offer a range of sports content, including live Premier League matches, UEFA Champions League, Europa League, LaLiga, Serie A, and Ligue 1 fixtures. This new channel is part of DStv's new Expect More packages in Kenya, Tanzania, and Uganda.
SuperSport Swahili will broadcast live Premier League matches in Kiswahili, alongside other popular sports events. The channel's launch lineup features presenters Ahmed Abdallah, Geoffrey Lea, and George Embangile, with a team of commentators such as Ibrahim Masoud and Wilson Upete delivering Kiswahili commentary. The channel's content strategy focuses on localisation, aiming to give East African fans a culturally resonant viewing experience.
The channel will be available on DStv Sports and Ultimate packages, on GOtv channel 570, and via the DStv App, ensuring broad accessibility across satellite and streaming platforms. SuperSport Swahili will also offer additional live sport, including FA Cup and Carabao Cup ties, AFCON qualifiers, Diamond League athletics and marathons, as well as delayed Kiswahili-dubbed WWE Raw, SmackDown, and UFC events.
The channel's opening match will be a UEFA Europa League tie between Crystal Palace and Hoffenheim at 20:45 EAT, followed by Arsenal versus Hull City on 7 November and a LaLiga clash between Atlético Madrid and Barcelona on 8 November. This will be followed by AFCON qualifiers featuring Tanzania, Uganda, and Kenya from 13 November, aligning with the upcoming CAF AFCON PAMOJA 2027 co-hosted by the three nations.
Rendani Ramovha, CANAL+ Senior Vice-President of Sport Content for English- and Portuguese-speaking Africa, emphasized the importance of localisation in the channel's content strategy. The channel aims to provide East African fans with a unique viewing experience, with content tailored to their preferences.
A weekly Kiswahili magazine show, Saa Ya Michezo (The Sports Hour), is slated for early 2027, complemented by regional documentaries and an online news section for SuperSport Swahili. This will provide fans with in-depth analysis and news on their favourite sports, further enhancing their viewing experience.
With SuperSport Swahili, MultiChoice aims to expand its reach in East Africa, providing sports content that resonates with local audiences. The channel's launch is a significant development in the region's sports broadcasting landscape, offering fans a new and exciting way to engage with their favourite sports.
Key points
- SuperSport Swahili launches on 5 November 2026 on DStv and GOtv, offering live Premier League matches in Kiswahili.
- The channel will feature presenters Ahmed Abdallah, Geoffrey Lea, and George Embangile, with commentators such as Ibrahim Masoud and Wilson Upete.
- AFCON qualifiers featuring Tanzania, Uganda, and Kenya will be broadcast on the channel from 13 November.
