On November 4, Sun King, a global leader in off-grid solar energy, unveiled two new smartphone models, EZ 3 and EZ 3 Pro, in Lomé, Togo. The launch event was held at a conference, where the company's representatives presented the devices and their innovative payment plans. These smartphones aim to make quality devices accessible to a wider range of consumers, particularly those with limited budgets. With this move, Sun King targets students, young people, traders, and motorcycle taxi drivers who require phones for their professional activities and digital services.
The EZ 3 smartphone is priced at 110,400 FCFA, with an initial deposit of 9,000 FCFA and daily payments of 371 FCFA. The EZ 3 Pro model costs 178,800 FCFA, requiring a down payment of 12,000 FCFA and daily installments of 471 FCFA. Both devices come with a 12-month warranty and include necessary accessories such as a charger, protective case, and headphones. Sun King has been present in Togo since 2024, offering solar equipment with a similar payment system. This approach enables customers to acquire devices without having to pay the full price upfront.
Sun King's flexible payment plan allows customers to use their phones for seven days free of charge before starting their daily payments. This strategy aims to reduce financial barriers to accessing smartphones and promote greater participation in the digital economy. The company's country director, Aristide Yao Azumah, emphasized that the goal is to make quality phones accessible to various consumer categories without imposing significant expenses. He highlighted that Sun King offers reliable devices with good technical capabilities, adapted to users' daily needs.
The EZ 3 and EZ 3 Pro smartphones are available in all 22 Sun King stores across Togo, where customers can try them out and obtain information on acquisition procedures. The devices can also be purchased through Sun King's network of agents. According to Azumah, "Regardless of your profession, you can have a quality phone without breaking the bank." This statement underscores Sun King's commitment to making technology accessible to a broader audience.
Sun King's initiative targets specific demographics, including students, young people, traders, and motorcycle taxi drivers, who require phones for their professional activities and digital services. By offering affordable smartphones with flexible payment plans, the company aims to bridge the gap in access to digital technologies. This move is expected to contribute to the growth of Togo's digital economy and promote greater financial inclusion.
The EZ 3 and EZ 3 Pro smartphones are designed to meet the daily needs of users, with good technical capabilities and reliable performance. Sun King provides a 12-month warranty for both devices, ensuring that customers have support and protection for their investments. With this launch, Sun King solidifies its position as a leader in Togo's technology market, offering innovative solutions that cater to the needs of local consumers.
The launch of the EZ 3 and EZ 3 Pro smartphones marks a significant milestone for Sun King in Togo, as the company continues to expand its presence in the region. With its flexible payment plans and affordable devices, Sun King is poised to make a positive impact on the lives of many Togolese people, promoting greater access to digital technologies and economic opportunities.
Key points
- Sun King launches EZ 3 and EZ 3 Pro smartphones with flexible payment plans in Togo.
- The devices target students, young people, traders, and motorcycle taxi drivers who require phones for professional activities and digital services.
- The company offers a 12-month warranty and necessary accessories for both smartphones.
