Stellantis Salaf, a subsidiary of the Stellantis group, has officially launched its captive financial arm in Morocco. The company celebrated the launch with its partners in Casablanca on September 22, 2026. This move comes a year after FIDIS, Stellantis' financing arm, acquired AXA Crédit in September 2025. The new captive financial arm will focus on financing vehicle purchases for Stellantis brands in Morocco.
The launch of the captive financial arm is part of Stellantis' strategy to offer more integrated automotive and financial solutions in Morocco. According to Lionel Piquer, General Manager of Stellantis Salaf, the company aims to become a reference partner for clients, dealerships, and Stellantis brands in Morocco. The captive financial arm will facilitate access to Stellantis vehicles, support the development of the distribution network, and drive growth in Morocco.
The Moroccan automotive market is expected to grow, driven by infrastructure development and changing mobility needs. Yves Peyrot des Gachons, General Manager of Stellantis Morocco, highlighted the importance of the captive financial arm in supporting clients, dealerships, and brand development in Morocco. The company did not disclose specific targets for volumes or market share.
Andrea Faina, CEO of FIDIS and Chairman of the Board of Directors of Stellantis Salaf, emphasized the potential for growth in the Moroccan market. He stated that FIDIS aims to build a solid, efficient, and sustainable financial business. The acquisition of AXA Crédit has provided a strong foundation for future growth.
The captive financial arm will offer financing solutions for vehicle purchases, integrating financing into the buying process from vehicle selection to payment. This move is expected to support the growth of Stellantis in Morocco and enhance the overall customer experience.
Stellantis Salaf's launch of its captive financial arm in Morocco is a significant development in the country's automotive industry. The company is poised to play a key role in supporting the growth of the Moroccan market, with a focus on providing integrated automotive and financial solutions.
The event in Casablanca brought together partners and stakeholders to celebrate this milestone. Stellantis Salaf's captive financial arm is set to become a major player in Morocco's automotive financing sector, supporting the growth of Stellantis brands in the country.
Key points
- Stellantis Salaf has launched its captive financial arm in Morocco to provide financing solutions for vehicle purchases.
- The captive financial arm aims to facilitate access to Stellantis vehicles, support dealership development, and drive growth in Morocco.
- The launch is part of Stellantis' strategy to offer more integrated automotive and financial solutions in Morocco.
