On October 26, 2026, at 10:21 PM, Eng. Haytham Yehia, Chairman of the Board, CEO of Shell Egypt, and General Manager for the Middle East, Egypt, and Central Asia, expressed his happiness about continuing the partnership with Al Ahly and renewing the sponsorship contract for the next four years. He emphasized that the cooperation between the two parties has achieved significant successes and mutual benefits over the past years.
The partnership between Shell and Al Ahly began around 12 years ago, with Yehia being part of the team that established this partnership. The collaboration aimed to enhance Shell's association with a strong brand that enjoys a distinguished position in the market. This led Shell to enter the field of football sponsorship for the first time, having previously focused on sponsoring other events.
The cooperation started with the sponsorship of "Shell Helix" and was based on a set of common principles, most notably the continuous pursuit of development, improvement, and achieving more successes. This aligns with the goals of both parties and enhances the value of the partnership. Yehia welcomed Al Ahly's board of directors, led by Captain Mahmoud El-Khatib, and other key figures.
Yehia extended his thanks to Al Ahly's board of directors, Al Ahly Football Company, United Sports Company, and United Media Services Company. He expressed his confidence in the continued success of the partnership during the next four years, given the positive results achieved and the mutual benefits that have reflected on both parties.
The partnership renewal ceremony was attended by key figures, including Captain Mahmoud El-Khatib, Ayman El-Fathy, Mohamed Yehia Lotfi, and Seif El-Waziri. Yehia appreciated their presence and participation in celebrating the partnership renewal. The partnership has been a cornerstone of Shell's sponsorship strategy in Egypt.
The collaboration between Shell and Al Ahly has been fruitful, with both parties reaping benefits from the partnership. Al Ahly, one of Egypt's most successful football clubs, has leveraged Shell's support to enhance its football programs and activities. Shell, on the other hand, has strengthened its brand presence in the Egyptian market through its association with Al Ahly.
The renewed partnership is expected to open new avenues for cooperation between Shell and Al Ahly, fostering further growth and success for both parties. With a history of 12 years of successful collaboration, the two entities are poised to achieve even greater heights in the years to come.
Key points
- The partnership between Shell and Al Ahly has been renewed for four more years, extending a successful collaboration that began 12 years ago.
- The partnership aims to continue enhancing the association between Shell and Al Ahly, fostering mutual benefits and growth.
- The renewed partnership is expected to lead to further successes and achievements for both Shell and Al Ahly.
