Ghanaian beauty and wellness brand Sheenah Naturals has introduced its new premium Akuaba Collection at the Beauty Inside Out Conference. The event took place on Friday, September 18, 2026, at Africa Trade House in Accra. The Akuaba Collection is inspired by the iconic Ghanaian Akuaba doll and combines African heritage with a modern feel.

Founded by Gladys Nana Akua Cobbina in 2018, Sheenah Naturals has grown into a prominent Ghanaian beauty brand. The brand offers skincare and hair-care products inspired by natural African ingredients. With the Akuaba Collection, Sheenah Naturals aims to take Ghanaian beauty and African-inspired products to the global market. The unisex collection features luxury body-care products.

The Beauty Inside Out Conference brought together women for discussions on beauty, wellness, self-care, and purposeful living. The event featured various brands, including Nunya Naturals and Perfumes by Ayida Jackson. These brands showcased the growing range of locally developed beauty and wellness products in Ghana. The conference provided a platform for women to engage in meaningful conversations.

The Akuaba Collection launch marks another milestone for Sheenah Naturals and its founder, Gladys Nana Akua Cobbina. The brand has received recognition in the past, including being named 'Best Organic Skin and Hair Care Brand' at the 2025 Manufacturing Awards. This achievement demonstrates the brand's commitment to quality and excellence.

Sheenah Naturals' Akuaba Collection represents the brand's ambition to promote Ghanaian beauty and African-inspired products globally. The collection's launch at the Beauty Inside Out Conference provided an opportunity for the brand to connect with its target audience and showcase its products. The event was a significant platform for the brand to gain exposure.

The growing range of locally developed beauty and wellness products in Ghana is evident in the increasing number of brands participating in events like the Beauty Inside Out Conference. This trend suggests a thriving industry with potential for growth and expansion. Sheenah Naturals is well-positioned to capitalize on this trend with its premium Akuaba Collection.

The Akuaba Collection's launch has generated interest among beauty enthusiasts and industry professionals. As a proudly Ghanaian brand with global ambitions, Sheenah Naturals is poised to make a significant impact in the beauty and wellness industry. The brand's commitment to using natural African ingredients and promoting African heritage sets it apart in the market.

Key points

  • Sheenah Naturals launches premium Akuaba Collection inspired by Ghanaian Akuaba doll.
  • The Akuaba Collection features luxury body-care products and represents the brand's ambition to take Ghanaian beauty and African-inspired products to the global market.
  • The launch was part of the Beauty Inside Out Conference, which brought together women for conversations on beauty, wellness, self-care, and purposeful living.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.