Nigerian Breweries Plc has launched a nationwide campaign to mark its 80th anniversary, seeking memories from Nigerians that capture their connections with the company and its brands. The campaign, tagged “Together, Every Moment,” invites Nigerians at home and abroad to search their photo albums, family archives, and camera rolls for memories involving Nigerian Breweries. The company aims to create a living archive of people, businesses, livelihoods, and experiences that have intersected with Nigerian Breweries since its incorporation in 1946.
The National Story Collection initiative encourages Nigerians to share photographs or videos from various events, such as weddings, graduations, football celebrations, and family gatherings. The memories can also include stories involving farmers, retailers, distributors, suppliers, entrepreneurs, employees, and host communities whose lives and businesses have intersected with the company over the years. This initiative allows Nigerians to tell the story of Nigerian Breweries' 80-year journey from their own perspectives.
According to the Managing Director/CEO of Nigerian Breweries Plc, Thibaut Boidin, the anniversary should be an opportunity to celebrate the people who have contributed to the company’s journey. He emphasized that the company's history was being lived in Nigerian homes, businesses, and communities long before it was captured in corporate archives. Boidin stated that farmers, entrepreneurs, retailers, distributors, suppliers, employees, and communities have all played a role in shaping Nigerian Breweries' journey.
The company will select 80 memories from the submissions, with each winner receiving N1 million. Selected stories will be featured in films, editorial features, social media content, outdoor displays, anniversary experiences, and the company’s commemorative archive. This will enable Nigerians to share their experiences and be part of the company's 80th-anniversary celebration.
The campaign is open to Nigerians at home and abroad, and the company encourages participants to search their photo albums, family archives, and camera rolls for memories involving Nigerian Breweries. By sharing their memories, Nigerians can showcase how the company has impacted their lives and businesses over the decades.
Nigerian Breweries Plc was incorporated in 1946 and has since become a leading brewing company in Nigeria. The company's 80th anniversary is a significant milestone, and the nationwide campaign is an opportunity for Nigerians to be part of the celebration. The campaign will help create a living archive of the company's history and its impact on Nigerian communities.
The Managing Director/CEO of Nigerian Breweries Plc, Thibaut Boidin, emphasized the importance of celebrating the people who have contributed to the company’s journey. He stated that the company's 80th anniversary should be an opportunity to appreciate the role of Nigerians in shaping the company's history. The nationwide campaign will enable Nigerians to share their stories and be part of Nigerian Breweries' 80-year journey celebration.
Key points
- Nigerian Breweries Plc has launched a nationwide campaign to mark its 80th anniversary, inviting Nigerians to share photographs and videos capturing their connections with the company.
- The company will select 80 memories from the submissions, with each winner receiving N1 million.
- The campaign aims to create a living archive of people, businesses, livelihoods, and experiences that have intersected with Nigerian Breweries since its incorporation in 1946.
