Royal Air Maroc (RAM) has announced plans to equip 41 of its aircraft with Starlink, a high-speed internet solution. The deployment is set to begin in 2027 and will be rolled out progressively across the fleet. This move makes RAM the first African airline to offer this technology, aiming to enhance the passenger experience and stay competitive in the market. The service will be free for Safar Flyer program members.
The introduction of Starlink will allow passengers to enjoy high-speed internet during their flights, enabling them to stream content, communicate, and work online. The system will provide a reliable and fast connection, comparable to those available on other international markets. According to RAM's president-director general, Hamid Addou, this move reflects the company's ambition to offer passengers an experience that meets international standards.
The decision to adopt Starlink is part of RAM's broader strategy to modernize its services and fleet. The airline is investing in the renewal of its fleet, refurbishment of cabins, and enhancement of its customer experience, both on the ground and in the air. Lauren Dreyer, vice-president of commercial operations at Starlink, said the introduction of this technology on RAM's aircraft marks an important milestone for African aviation.
The deployment of Starlink on RAM's aircraft is expected to be completed progressively, with the first installations scheduled for 2027. The airline aims to provide passengers with a seamless and connected experience, allowing them to stay productive and entertained during their flights. This move is also seen as a key differentiator for RAM, particularly among business travelers and those who require constant connectivity.
RAM's strategy focuses on strengthening its international network and role as a hub between Africa, Europe, and other markets. The introduction of high-speed internet is a critical component of this strategy, as it enables passengers to stay connected and productive during their flights. The airline believes that this service will be a major selling point, particularly among its target markets.
The use of Starlink technology will also enable RAM to offer a unique experience to its passengers, setting it apart from other airlines in the region. The airline is confident that this investment will pay off, as passengers increasingly expect to stay connected during their flights. With Starlink, RAM aims to provide a world-class experience that meets the evolving needs of its customers.
RAM's investment in Starlink technology underscores its commitment to innovation and customer satisfaction. The airline's goal is to become a leading player in the African aviation market, and the introduction of high-speed internet is a key step in achieving this objective. With 41 aircraft set to be equipped with Starlink, RAM is poised to revolutionize the in-flight experience for its passengers.
Key points
- Royal Air Maroc will equip 41 aircraft with Starlink high-speed internet, starting in 2027.
- The service will be free for Safar Flyer program members.
- RAM aims to provide a world-class experience that meets the evolving needs of its customers.
