Rihanna's Fenty Beauty has partnered with Casetify to launch a new collection called 'Glam on the Go', which brings together phone accessories and everyday beauty essentials. The idea behind the collaboration is to make it easier for users to access their beauty products on-the-go. The collection features 29 pieces, including phone cases, mirrors, straps, charms, and magnetic accessories. This new range allows users to attach their makeup directly to their phone, eliminating the need to dig through their bag.
The star of the collection is the On The Go Essentials MagSafe 2-in-1 Holder, which attaches to the back of a compatible phone and holds two Fenty favorites: a mini Gloss Bomb lip gloss and a mini Invisimatte blotting powder. This accessory essentially turns a phone into an emergency makeup touch-up kit. The collection also includes mirror phone cases, designs featuring Rihanna's hand-drawn lip illustration, and crossbody straps for carrying phones hands-free.
The 'Glam on the Go' collection was launched on October 28 through Casetify and selected retail locations. Prices vary depending on the product, with the MagSafe holder listed at 540 MAD on Fenty Beauty's Moroccan website. A matching case and mini makeup bundle is listed at 1,478 MAD. Availability may vary, and customers are advised to check the Fenty Beauty website or Casetify for more information.
This collaboration is not the first time a brand has combined makeup and technology. However, it highlights the growing trend of beauty products becoming part of everyday fashion accessories. Phone cases are no longer just about protecting screens; they are now also used as mirrors, makeup holders, and pieces of an outfit.
With Rihanna behind the collaboration, even everyday activities like checking one's phone can become a beauty moment. The partnership aims to make beauty products more accessible and convenient for users. The question remains whether carrying lip gloss on a phone is actually convenient or just another unnecessary item.
Rihanna's Fenty Beauty has been successful in making beauty products more inclusive and diverse. This collaboration with Casetify takes it a step further by incorporating technology into beauty routines. The 'Glam on the Go' collection is expected to appeal to fans of both Fenty Beauty and Casetify.
The 'Glam on the Go' collection offers a unique solution for users who want to stay on top of their beauty game while on-the-go. With its innovative products and Rihanna's signature style, the collection is likely to be a hit among beauty enthusiasts and tech-savvy individuals alike.
Key points
- The 'Glam on the Go' collection combines phone accessories with beauty essentials.
- The collection features 29 pieces, including phone cases, mirrors, straps, and magnetic accessories.
- The On The Go Essentials MagSafe 2-in-1 Holder is a key product in the collection, allowing users to attach their makeup directly to their phone.
