REAL, a Portuguese online training platform specializing in real estate mediation, has announced the launch of two new e-learning courses for professionals. The courses, "The Power of Prospecting" and "Qualifying to Sell," aim to provide practical, specialized knowledge applicable to the daily reality of professionals in the sector. These new offerings are part of REAL's efforts to promote knowledge and skills in the real estate industry.
The "Power of Prospecting" program, previously conducted in-person, has been adapted into an e-learning format. It focuses on helping professionals develop methods, techniques, and consistency in generating contacts and opportunities. This course aims to reduce dependence on third-party leads and provide a structured approach to creating new business opportunities. According to Massimo Forte, the creator of REAL, this course addresses a crucial aspect of real estate mediation that is often neglected.
The second course, "Qualifying to Sell," concentrates on the relationship and work with buyers. It emphasizes that working with buyers professionally involves more than just responding to leads, selecting properties, and conducting visits. The course covers essential skills such as qualifying buyers, understanding their needs and motivations, evaluating their purchasing capacity and intentions, and preparing visits. This program is based on Forte's book "Communicating to Sell."
Massimo Forte highlighted the importance of focusing on buyers in real estate mediation. He noted that for many years, training in the sector has centered on properties and lead generation. However, buyers also require professional method, support, and representation. The goal of "Qualifying to Sell" is to equip professionals with the skills to effectively assist buyers in making one of their most important decisions.
Alongside the launch of these courses, REAL is undergoing a rebranding and renovating its website, massimoforte.com. The new site will serve as a centralized platform for content, training, books, and specialized knowledge for industry professionals. This change aims to create a more modern, simple, and coherent brand image that reflects the platform's evolution since its inception.
The revamped massimoforte.com will integrate various areas of activity, including training, coaching, consulting, lectures, e-learning, books, content, articles, and videos. Massimo Forte emphasized that the goal was not just to create a new website or update the REAL brand image but to ensure that all elements work together cohesively. The platform's resources, including over 30 years of experience in real estate, are designed to contribute to more professional mediation.
With these new courses and the updated platform, REAL aims to solidify its position as a leading provider of specialized training and knowledge for real estate professionals. The platform's focus on practical, applicable skills underscores its commitment to enhancing professionalism in the industry. By offering a range of resources and tools, REAL seeks to support professionals in delivering high-quality services to clients.
Key points
- REAL launches two new e-learning courses for real estate professionals.
- The courses focus on prospecting and qualifying buyers.
- The platform is also undergoing rebranding and website renovation.
