On October 6, Peugeot Maroc and Pathé Maroc officially announced a partnership in Casablanca, aiming to combine the automobile brand with Pathé's cinema activities in Morocco. The agreement includes advertising content before screenings, Peugeot's presence in cinema spaces, vehicle exhibitions, and organization of preview screenings and events. This collaboration marks Peugeot's expansion into the cinema industry in Morocco.
The partnership is an extension of a global agreement between Peugeot and Pathé signed in January 2026. In Morocco, this partnership will allow Peugeot to have a regular presence in Pathé cinemas and develop various operations for its customers and network. Peugeot, marketed in Morocco by Stellantis Maroc, will leverage this partnership to increase its brand visibility.
The partnership between Peugeot and Pathé Maroc is built on a long history between the two companies, both founded in 1896. As part of the agreement, Peugeot's advertisements will be shown before screenings, and the brand will have visibility in cinema spaces, particularly during major film releases. Additionally, Peugeot vehicles will be exhibited in Pathé complexes.
The collaboration includes several integrated devices to enhance the spectator experience. Peugeot and Pathé Maroc plan to organize preview screenings, private evenings, animations, and events, especially with Peugeot dealerships. The two companies will also deploy joint communication actions throughout the year across different media channels.
This presence in cinemas will enable Peugeot to multiply points of contact with the public outside traditional commercial spaces. The partnership also focuses on electrified mobility as one of its key aspects. Peugeot Maroc and Pathé Maroc aim to make electrified mobility one of the axes of their future activations, although specific details are not provided.
The partnership comes as Peugeot is progressively developing its offer with more electric models in its international range. In Morocco, operations with Pathé will allow the brand to present its vehicles directly in spaces frequented by spectators and accompany these exhibitions with event actions.
According to Hind El Youssi Tazi, Peugeot's director in Morocco, this partnership will create a new meeting point with the brand. The partnership is expected to strengthen Peugeot's presence in Morocco's cinema industry and provide a unique experience for spectators.
Key points
- Peugeot Maroc and Pathé Maroc have partnered to combine the automobile brand with cinema activities in Morocco.
- The partnership includes advertising content before screenings, vehicle exhibitions, and organization of events.
- Electrified mobility is one of the key aspects of the partnership between Peugeot and Pathé Maroc.
