Oxygen X Finance Company has launched its "Right Where You Are" campaign in CMS and Obalende markets in Lagos, Nigeria. The initiative aims to engage traders, small business owners, and other Nigerians about access to credit and practical financial needs. The campaign reflects Oxygen X's belief that credit should be within reach of those who need it. By speaking directly with traders, Oxygen X can better understand their financial needs and provide solutions.
The "Right Where You Are" campaign enables Oxygen X to bring credit closer to customers, so they do not have to leave their businesses or endure long waits to access financing. Emmanuella Awogu, Brand Manager, Oxygen X, emphasized the importance of closing the gap in access to formal credit. She noted that neighborhood shop owners, amala sellers, and market traders run viable businesses but may not have the necessary paperwork or banking history to access conventional loans.
Oxygen X, backed by Access Holdings, offers various loans to individuals and businesses, including personal, Small and Medium-sized Enterprise (SME), business, and working capital loans. Customers can apply through the Oxygen X mobile app or website. The company's expanding agent network brings access to more communities and markets. This approach allows Oxygen X to provide credit to those who need it, without requiring them to visit a physical bank branch.
Oxygen X is also widening access to Buy Now, Pay Later (BNPL) financing through OxygenNow. This service allows customers to purchase products and spread payments over time. The growing network of BNPL partners includes Thermocool, Orca Mall, Konga, Redington, and Izifin Technologies. By providing BNPL options, Oxygen X is making credit more accessible and convenient for everyday Nigerians.
The CMS and Obalende activation is part of Oxygen X's broader "Right Where You Are" campaign, which brings credit closer to everyday Nigerians through direct engagement in communities and markets. The campaign aims to take Oxygen X's message beyond digital platforms and into the places where customers conduct their daily lives. By engaging with customers in person, Oxygen X can build trust and provide personalized support.
Oxygen X's approach recognizes that credit should not feel out of reach for Nigerians. The company is committed to making credit more accessible, particularly for those who may not have access to conventional loans. By providing a range of loan options and BNPL financing, Oxygen X is helping to bridge the gap in access to formal credit.
The "Right Where You Are" campaign is a significant step towards increasing financial inclusion in Nigeria. By engaging with traders and small business owners in person, Oxygen X can identify areas where credit is needed most and provide targeted solutions. As the company continues to expand its agent network and BNPL partnerships, it is likely to reach even more Nigerians and provide greater access to credit.
Key points
- Oxygen X Finance Company has launched its "Right Where You Are" campaign to bring credit closer to traders and small business owners in Lagos markets.
- The company offers various loans, including personal, SME, business, and working capital loans, through its mobile app, website, and agent network.
- Oxygen X is also widening access to Buy Now, Pay Later (BNPL) financing through OxygenNow, with a growing network of partners.
