In a ceremony held in Bamako, Orange Money Mali, KODICO, and Énergie du Mali (EDM-SA) launched the Soutoura ISAGO service, aimed at providing customers with an advance of up to 5,000 Fcfa to recharge their prepaid electricity meters when their Orange Money account is insufficiently funded. This new offer is designed to address a common difficulty faced by customers, where their electricity credit is exhausted, and they do not have the necessary funds to recharge immediately.
The service was launched in the presence of Djeneba Tandjigora, representative of Orange Finances Mobiles Mali, M’Baye Diaby, central director of the finance, accounting, and commercial pole of EDM-SA, and Adama Kouyaté, general director of KODICO. The initiative is a response to the needs of customers, allowing them to obtain an advance to restore their electricity supply without waiting to have a sufficient balance on their Orange Money account.
According to Djeneba Tandjigora, the service was designed to respond to the concrete needs of customers, particularly in situations where financial resources are temporarily scarce. She emphasized that Soutoura ISAGO allows customers to benefit from an advance of up to 5,000 Fcfa, highlighting the company's willingness to diversify its services beyond payments and money transfers.
Adama Kouyaté, general director of KODICO, highlighted the social impact of this innovation, stating that it provides adapted responses to the realities of Malian consumers. He mentioned the interest of this offer for traders, teachers, and heads of families who face temporary financial difficulties. M’Baye Diaby, central director of EDM-SA, emphasized that Soutoura ISAGO enables subscribers to recharge their meters in emergency situations, even when they temporarily lack liquidity.
To access the service, customers must dial the code 1443245# on their phone. The conditions for eligibility and repayment, as well as any applicable fees, will be specified by the partners. At present, Orange Finances Mobiles Mali and its partners have not announced any fees related to this offer. However, the repayment of the first advance is a condition for obtaining a new one.
The ceremony was marked by the presentation of the service and the signing of a contract between the three partners. With Soutoura ISAGO, Orange Money Mali, KODICO, and EDM-SA aim to facilitate the recharge of prepaid meters, making it easier for customers to manage their electricity supply.
The launch of Soutoura ISAGO demonstrates the collaboration between Orange Money Mali, KODICO, and EDM-SA to provide innovative solutions to their customers. The service is expected to benefit a wide range of customers, particularly those who face temporary financial difficulties. By providing an advance of up to 5,000 Fcfa, Soutoura ISAGO aims to ensure that customers can maintain their electricity supply without interruption.
Key points
- The service allows customers to obtain an advance of up to 5,000 Fcfa to recharge their prepaid electricity meters.
