On September 18, 2026, Orange Burkina launched a promotional caravan in Ouagadougou to introduce its updated Max it application. The new version offers a range of additional features, including an instant messaging service between users. This enhancement aims to simplify the user experience for Orange Burkina subscribers. The caravan visited several markets and yaars in the capital, allowing commercial teams to showcase the app's capabilities.
The updated Max it application enables users to access various services, perform transactions, and view their transaction history without consuming internet data. According to Abdramane Diallo, Director of Innovation at Orange, the connection and usage of the app are free for Orange subscribers. The app allows users to transfer money, purchase internet passes, and access Orange Money services. Additionally, users can pay bills for ONEA and SONABEL, and recharge their fiber or television services.
One of the significant innovations in the new Max it app is the introduction of instant messaging between users. This feature enables users to send messages to each other within the app, similar to popular messaging platforms like WhatsApp. Diallo highlighted that this feature was not available in the previous version of the app. The new Max it app is designed to provide a comprehensive range of services within a single platform.
The promotional caravan received a positive response from users in the markets and yaars visited. Many subscribers expressed satisfaction with the new app, citing its ease of use and expanded features. Abdoul Dramane Diao, a trader at the Ouagadougou market, praised the app's advantages, including the ability to exchange messages with other users and perform transactions easily.
Honoré Tapsoba, an existing user of the Max it app, also welcomed the updated version. He appreciated the reduced costs for withdrawals and the ability to pay bills and access other services within the app. The new Max it app is available for download on the Play Store for Android devices and the App Store for iPhones.
Orange Burkina's new Max it app aims to enhance the overall user experience for its subscribers. The app's expanded features and free usage make it an attractive option for users. The company's efforts to promote the app through the caravan demonstrate its commitment to engaging with its customers and providing them with innovative solutions.
The launch of the new Max it app is part of Orange Burkina's strategy to expand its services and improve customer satisfaction. The app's instant messaging feature and other enhancements are expected to increase user engagement and loyalty. As the app continues to evolve, it is likely to play a significant role in shaping the digital landscape in Burkina Faso.
Key points
- The new Max it app offers expanded features, including instant messaging and bill payment options.
- The app is free to use for Orange Burkina subscribers and does not consume internet data.
- The app is available for download on the Play Store and App Store.
