Optimistic Media Group is set to premiere Shortcut Part 3, the latest installment in its popular film series, at Ster-Kinekor, Maerua Mall, on 7 November. The film will then open at both Maerua Mall and Grove Mall on 13 November for an initial two-week cinema run. Producer Gustav Nuuyoma expressed excitement about the film's potential to reach a wider audience, citing plans for additional screenings in Swakopmund, Lüderitz, Rundu, and Ongwediva.
The expansion plans come as the Namibian government pursues a broader push to increase local film and television production. The National Content Creators Plan has a N$17.5 million allocation intended to support local productions and generate an estimated 470 direct employment opportunities. The programme forms part of a wider N$50 million allocation towards creative industries. However, industry stakeholders have raised concerns about whether funding individual productions alone will be enough to establish sustainable film businesses.
Nuuyoma emphasized the importance of making Namibian films accessible to audiences beyond major towns. "I strongly believe that Namibian films should not be limited to audiences living in major towns. Our stories belong to all Namibians, regardless of where they live," he said. To achieve this, the company intends to work with local businesses, community organisations, and other stakeholders to bring the film to rural communities without conventional cinema facilities.
The film's storyline follows Spikiri and Buzzman, two former friends whose relationship has deteriorated into bitter rivalry. The third film picks up from previous events, with the two pursuing N$250 000 in stolen cash hidden in Windhoek. Their plans are complicated by Linda Shikongo, an undercover state agent played by Paulina Shivute, who is determined to bring them to justice. Nuuyoma noted that new viewers would still be able to follow the plot without having watched the previous instalments.
The premiere will be a celebration of the cast and crew, as well as audiences who have followed the story from the beginning. Nuuyoma described producing a third instalment as a milestone for the company, which wants to build original Namibian stories into film properties that can grow beyond a single production. Premier tickets cost N$150 each, are strictly being sold in advance, and include a free complimentary popcorn plus a drink of any choice.
Optimistic Media Group is also looking beyond Namibia, with plans to present Shortcut 3, alongside its other productions, at CANEX WKND 2026 in Lagos, Nigeria, from 5 to 8 November. The company hopes to connect with international distributors, sales agents, and potential strategic partners through the event, with the longer-term ambition of establishing sustainable distribution opportunities for Namibian productions.
The success of Shortcut 3 will be closely watched, with audience turnout and ticket sales playing a key role in determining the film's cinematic performance. Nuuyoma said strong cinema attendance not only helps sustain a film's theatrical run but also demonstrates that there is a viable commercial market for Namibian cinema. The film's storyline explores themes of financial pressure, relationships, and desperate decisions, prompting audiences to consider the consequences of pursuing wealth at any cost.
Key points
- Optimistic Media Group plans to expand the release of Shortcut 3 to four other towns in Namibia and engage with international distributors at CANEX WKND 2026.
