A 400-level Philosophy student of Olabisi Onabanjo University, Ayomide John, has won a brand-new car at the MTN Pulse Campus Invasion held at the institution. The event, which took place on 15 November 2026, attracted a large turnout of students and featured entertainment, giveaways, and other activities. The student emerged as the grand prize winner in a raffle draw.
Several other students also went home with prizes, including refrigerators, a microwave oven, a laptop and mobile devices, courtesy of MTN and its partners. Electronics company LG also rewarded participants with speakers and other electronic gadgets as part of its brand engagement activities. Other partners at the event included PM Nigeria, Digifon and Google Gemini.
Google Gemini also announced a free one-year offer for students to access its artificial intelligence services. This move is expected to support students in their academic pursuits and provide them with the necessary tools to succeed. The event provided a platform for students to engage with various brands and learn about their products and services.
Temilolu Salako, senior manager, Youth and Teens Segment at MTN Nigeria, described the Campus Invasion as one of the company’s flagship initiatives for empowering young people, strengthening brand engagement and rewarding customer loyalty. The programme was organised across different regions of the country to allow students from various institutions to benefit from the initiative.
Salako said the initiative provided a platform for students with innovative business ideas to showcase their products and businesses at the retail village without paying for space. This move is expected to support entrepreneurship and innovation among young people. MTN’s objective goes beyond promoting its brand, as the company seeks to establish meaningful relationships with young people through direct engagement, partnerships and rewards.
The MTN Pulse Campus Invasion is part of the telecommunications company’s youth engagement programme, which combines entertainment, innovation, entrepreneurship and rewards to connect with students across Nigerian universities. The company’s commitment to supporting young people, whom Salako described as the future of the country, is reflected in this initiative.
The event was a huge success, with many students benefiting from the various prizes and opportunities provided. Ayomide John, the winner of the car, was overjoyed and thanked MTN and its partners for the opportunity. The event has demonstrated MTN’s commitment to empowering young people and supporting their academic and entrepreneurial pursuits.
Key points
- MTN Pulse Campus Invasion is one of the company’s flagship initiatives for empowering young people and rewarding customer loyalty.
- The event provided a platform for students with innovative business ideas to showcase their products and businesses.
- Google Gemini announced a free one-year offer for students to access its artificial intelligence services.
Reporting sources
- The Guardian · The Guardian
