Private health insurance company Octaplus Health has launched an artificial intelligence-powered digital character, Xaida, to integrate technology into its operations and customer engagement. Xaida, a teenage digital character, will feature in the company's digital communication to make health insurance more accessible and easier to understand, particularly for younger and digitally connected audiences. The technology was unveiled in Accra at a brief ceremony under the theme: ‘Innovation and the Future of Healthcare.’
The unveiling was attended by representatives of Octaplus Health, insurance brokers, human resource managers from companies enrolled in the company’s health insurance schemes, among other stakeholders. The Chief Executive Officer (CEO) of Octaplus Health, Dr Dan Vincent Armooh, said the integration of AI had already helped the company make some processes faster and more efficient. He noted that the development of Xaida formed part of the company’s broader approach to using technology to improve how it interacted with customers.
Dr Armooh said Xaida would be used primarily in Octaplus Health’s communication and digital content generation as the company expanded its use of technology in delivering health insurance services. The adoption of technology, according to him, was ultimately aimed at improving the way people accessed and experienced healthcare, rather than making health insurance more complex. “Technology should not make healthcare and health insurance feel more complicated,” he noted.
Instead, Dr Armooh said technology should help make the experience more convenient, transparent and accessible. He said Xaida would serve as a digital interface for communicating with members and engaging younger audiences, while the company’s digital platforms and technology-enabled processes would continue to support interactions with members, corporate clients and healthcare providers.
The Acting Board Chairman of Octaplus Health highlighted the company’s vision of ensuring speed, transparency and superior customer experience for all clients. He said the adoption of AI was aimed at improving speed, transparency and the customer experience. This vision aligns with the company’s goal of making health insurance more accessible and user-friendly.
The National President of the Chartered Institute of Marketing, Ghana (CIMG), Mr Michael Abbiw, described Xaida as an innovative creation and said he looked forward to seeing how the character developed over time. The launch of Xaida marks a significant milestone in Octaplus Health’s efforts to leverage technology and enhance customer engagement.
With Xaida, Octaplus Health aims to revolutionize the way people interact with health insurance, making it more convenient, transparent, and accessible. The company’s adoption of AI-powered technology is expected to improve the overall customer experience, setting a new standard for the industry.
Key points
- Octaplus Health introduces AI-powered digital character Xaida to enhance customer engagement.
- Xaida aims to make health insurance more accessible and easier to understand for younger audiences.
- The adoption of AI technology is expected to improve speed, transparency, and customer experience.
