The Oásis Atlântico Group has launched a new gift voucher program, allowing customers to purchase and gift experiences at their hotels and restaurants in Cabo Verde and Brazil. This initiative is timed to coincide with the holiday season and provides an alternative to conventional gifts. The vouchers can be bought online through the group's website and will be available in physical format at their hotels from the end of November.

The gift vouchers are available in denominations of 20, 50, 100, 150, and 200 euros, with a validity period of 12 months from the date of issue or purchase. Once purchased, the voucher is sent digitally and can be used at any Oásis Atlântico hotel or restaurant in both countries, subject to availability. Recipients can choose how to use the voucher value, whether for a seaside stay, a relaxing experience, a meal, or another service offered by the group.

To utilize the voucher, advance booking is required, preferably with a minimum of five days' notice, and is subject to the hotel or service's availability. If the experience costs more than the voucher value, the client can pay the difference. Conversely, if the experience costs less, there will be no refund of the remaining amount. Vouchers can be presented in physical or digital format during use and are not convertible or exchangeable for cash.

The Oásis Atlântico Group is a prominent Portuguese hotel chain with a significant presence in Cabo Verde, operating six units across the islands of Sal, Santiago, São Vicente, and Boa Vista. Additionally, the group has a presence in Brazil with the Hotel Oásis Atlântico Imperial in Fortaleza. This new initiative aligns with the group's strategy to enhance customer experience and offer flexible gifting options.

The introduction of gift vouchers is seen as a strategic move by the Oásis Atlântico Group to cater to the growing demand for experiential gifts. By offering these vouchers, the group aims to provide customers with a unique opportunity to gift experiences that can be tailored to the recipient's preferences. This approach is expected to appeal to customers looking for alternative gift options during the holiday season.

The Oásis Atlântico Group's expansion into the gift voucher market is a reflection of the evolving trends in the hospitality industry. With an increasing focus on experiential travel and dining, the group's initiative is poised to capitalize on this trend. By providing customers with the flexibility to choose from a range of experiences, the Oásis Atlântico Group is well-positioned to meet the changing needs of its customers.

Key points of the Oásis Atlântico gift voucher program include its availability in denominations of 20 to 200 euros, validity for 12 months, and usability across the group's hotels and restaurants in Cabo Verde and Brazil.

Key points

  • The vouchers can be purchased online and in physical format at hotels.
  • Advance booking is required for voucher redemption.
  • Vouchers are not convertible or exchangeable for cash.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.