According to recent data from Google Trends, Nigerians are increasingly showing interest in various coffee varieties, latte flavours, and equipment. Released ahead of International Coffee Day on October 1, the insights reveal that cold brew coffee emerged as the fastest-rising coffee-related search in the country. Flat white and drip coffee also recorded significant search interest, alongside espresso and instant coffee, which ranked among the top five fastest-rising coffee types.
The data highlights a growing trend towards flavoured coffee, with hazelnut latte being the top trending latte in Nigeria. Red velvet latte, cold brew latte, banana latte, and Spanish latte followed closely. Furthermore, searches for coffee-making equipment showed that the French press recorded the fastest rise in search interest. However, the kettle remained the most searched coffee-making equipment, followed by coffeemakers, espresso machines, coffee grinders, and French presses.
Despite the growing interest in newer coffee varieties, espresso remained the most searched coffee in Nigeria. Latte, cappuccino, mocha, and iced coffee followed closely. The search trends also reflected a growing interest in making café-style drinks at home, with users searching for coffee recipes and information about equipment. This trend indicates that Nigerians are experimenting with different coffee flavours and preparation methods.
Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, West Africa at Google, noted that Nigerians are having fun with coffee. People are trying new flavours, hosting friends with drinks they have made themselves, and putting a local twist on a global favourite. He added that Google Search, including its AI features, could help users find information on coffee recipes, equipment, and other related questions.
The growing interest in coffee in Nigeria can be attributed to the increasing popularity of café-style drinks. With the rise of social media, people are becoming more aware of different coffee varieties and flavours. Additionally, the ease of accessing information online has made it easier for people to learn about coffee-making techniques and equipment.
Google Trends coffee insights for Nigeria in 2026 show a significant increase in searches related to coffee. The data indicates that Nigerians are becoming more adventurous in their coffee choices, trying out new flavours and preparation methods. This trend is expected to continue, with more people exploring the world of coffee.
The growing interest in coffee in Nigeria presents opportunities for coffee businesses and entrepreneurs. With the increasing demand for coffee, there is a potential for growth in the coffee industry. Additionally, the trend towards making café-style drinks at home presents opportunities for businesses that offer coffee-making equipment and supplies.
Key points
- Nigerians are showing growing interest in cold brew, flavoured lattes, and home coffee-making.
- Espresso remains the most searched coffee in Nigeria, followed by latte, cappuccino, mocha, and iced coffee.
- Google Search and AI features can help users find information on coffee recipes, equipment, and other related questions.
