The Nigeria Customs Service (NCS) has initiated efforts to curb the spread of fake news and online scams that harm its reputation by incorporating advanced digital data-tracking intelligence tools. This move was disclosed by the National Public Relations Officer of the Service, Deputy Comptroller of Customs Abdullahi Maiwada, on October 30, 2026, at the Neccipr Roundtable '26 Edition in Lagos. Maiwada emphasized the significance of AI in their operations and strategic communication.
According to Maiwada, AI has been instrumental in the NCS's core operational duties and risk management, enabling the assessment and categorization of imported items based on their risk levels. This facilitates appropriate customs interventions. Additionally, AI aids in sentiment analysis, allowing the NCS to understand public perception of its activities. The Service is utilizing all available platforms to verify facts and collaborating with other agencies to apprehend those responsible for disseminating misleading information.
The Neccipr Roundtable '26, convened by Nkechi Ali-Balogun, focused on the theme "Algorithm Influence & Public Relations." The event brought together public relations professionals to discuss the impact of algorithms on national discourse and the dissemination of information. Ali-Balogun highlighted the need for professionals to lead national conversations and address the challenges posed by AI-driven information flows.
The roundtable featured keynote addresses from prominent figures, including the President and Chairman of the Governing Council of the Nigerian Institute of Public Relations (NIPR), Ike Neliaku, and former Federal Minister of Education, Obiageli Ezekwesili. These addresses underscored the importance of credible information and the readiness of professionals to maintain high standards in the industry.
The NCS's adoption of AI data tracking is part of a broader effort to enhance its operations and communication strategies. By leveraging AI, the Service aims to improve its risk management capabilities and respond effectively to public concerns. This move also reflects the growing recognition of AI's potential in various sectors, including public relations and law enforcement.
Maiwada stressed the importance of public understanding and acceptance of the NCS's duties, particularly in the context of AI-driven operations. The Service's efforts to engage with the public and establish facts are crucial in addressing misinformation and building trust. Collaboration with other agencies is also vital in tackling the spread of fake news and online scams.
The integration of AI data tracking by the NCS is a significant step towards mitigating the impact of online scams and fake news on its image. As the Service continues to deploy AI in its operations, it is likely to enhance its effectiveness in managing risks and communicating with the public. The adoption of AI also highlights the need for professionals to stay abreast of technological advancements and their implications for public relations and national discourse.
Key points
- The Nigeria Customs Service has begun using AI data tracking to combat online scams and fake news.
- The Service aims to improve public understanding and acceptance of its duties through AI-driven communication strategies.
- The adoption of AI reflects the growing recognition of its potential in enhancing operations and communication in various sectors.
