MultiChoice Tanzania has introduced its "Expect More" campaign, featuring lower DStv subscription prices, simplified packages, and increased investment in local content. The changes aim to deliver greater value to subscribers. Announced on November 3, the new offering reduces the number of DStv packages from six to four, making it easier for customers to select services that match their entertainment preferences and budgets. This move is expected to benefit sports fans and local entertainment enthusiasts alike.
The new DStv Sports package offers UEFA Champions League coverage for Sh50,000, a reduction of more than 50 percent from the previous price of Sh118,000. Football enthusiasts can access the English Premier League (EPL) through DStv Select at Sh25,000, compared with the previous entry price of Sh68,000. These changes make sports content more affordable for Tanzanian viewers.
The "Expect More" campaign also strengthens access to Spanish LaLiga and other international football competitions through DStv's sports programming. A dedicated SuperSport Swahili Channel has been introduced, providing live coverage, analysis, and commentary in Kiswahili. This addition caters to the preferences of Tanzanian sports fans who follow international football competitions.
MultiChoice Tanzania Chief Executive Officer Sophie Tchatchoua stated that the changes were driven by customer feedback and the company's commitment to improving affordability and choice. The company aims to provide better value, simpler choices, and more flexibility in its content offerings. Tchatchoua emphasized that the evolution of DStv is a response to customer feedback.
The "Expect More" campaign places greater emphasis on local entertainment through the introduction of *KARATA*, a flagship drama series produced entirely in Tanzania by local creatives. The production showcases local stories, culture, and experiences while creating opportunities for actors, producers, and other professionals in the country's creative industry. This initiative supports the growth of Tanzania's creative sector.
In addition to *KARATA*, the launch introduces Ubongo Kids on DStv, expanding children's programming with educational content in Kiswahili. This content combines entertainment and learning to support young viewers' development. The addition of Ubongo Kids enhances the quality of children's entertainment available on DStv.
The "Expect More" campaign reflects MultiChoice Tanzania's continued commitment to promoting Kiswahili, supporting local creative talent, and making quality entertainment more affordable. The company aims to offer more value, more choice, and a viewing experience that is relevant to Tanzanian households today. This campaign is expected to further establish DStv as a leading entertainment provider in Tanzania.
Key points
- MultiChoice Tanzania reduces DStv subscription prices for sports packages by over 50 percent.
- The company introduces a dedicated SuperSport Swahili Channel for live sports coverage and analysis.
- The "Expect More" campaign includes new local content, such as *KARATA* and Ubongo Kids.
