Morocco has consolidated its position as a leading supplier of tomatoes to the European Union, exporting more tomatoes to the European market than Spain for the second consecutive year. According to data from Hortoinfo, a specialized website, Morocco now ranks second among EU tomato suppliers, behind the Netherlands. The country's tomato exports have been on the rise over the past decade, with a significant increase in volume.
The analysis, based on statistical service data, reveals that Morocco's tomato exports to the EU rose from 403,798 tonnes in the 2016/2017 season to 493,327 tonnes in the 2025/2026 season. In contrast, Spanish exports declined by 36.99% over the same period, from 755,175 tonnes to 475,803 tonnes. The Netherlands also saw a decrease in exports, with a 18.4% drop from 947,852 tonnes to 773,449 tonnes.
The EU purchased over 2.78 million tonnes of tomatoes in the 2025/2026 season, valued at more than 5.56 billion euros, with an average price of 2 euros per kilogram. In comparison, EU imports totaled 3.07 million tonnes in the 2016/2017 season, representing a 9.33% decrease over ten seasons. Morocco's exports accounted for 17.74% of the total volume of tomatoes purchased by EU member states.
Morocco's tomato exports generated revenue of 1.03 billion euros in the 2025/2026 season, based on an average price of 2.09 euros per kilogram. Spain, which ranks third, exported 475,800 tonnes, valued at 1.01 billion euros, with an average price of 2.14 euros per kilogram. The data highlights a divergent trend among major EU suppliers, with Morocco's exports increasing significantly over the past decade.
The Netherlands, which remains the top supplier, saw its exports decline by 18.4% over the past decade. Despite this, the country's tomato exports to the EU remain substantial. The overall decline in EU imports, combined with Morocco's growth in exports, underscores the country's strengthening position in the market.
Morocco's growth in tomato exports is notable, given the decline in global EU imports. Between the 2016/2017 and 2025/2026 seasons, EU imports decreased from 3.07 million tonnes to 2.78 million tonnes. Morocco's exports, however, increased by over 22%, while Spanish and Dutch volumes declined.
The country's competitive pricing and growing volumes have enabled it to maintain its position as a leading supplier to the EU. With an average price of 2.09 euros per kilogram, Morocco's tomatoes remain competitive, although slightly lower than Spain's 2.14 euros per kilogram.
Key points
- Morocco has become the second-largest supplier of tomatoes to the EU, surpassing Spain.
- Morocco's tomato exports to the EU have increased by 22.17% over the past decade.
- The country's competitive pricing and growing volumes have solidified its position in the market.