The FRMF Store, the official outlet for Morocco's Royal Football Federation, has announced the opening of five new branches across the country. This expansion follows the success of its first store in Rabat's Arribat Center. New locations include Rabat's Merjan Hay Riad, Casablanca's Merjan California, Tangier's Soco Alto, and Marrakech's El Mazar. These new branches aim to make national team jerseys and merchandise more accessible to fans.
In a significant move, FRMF Store has also launched its first branch inside Mohammed V International Airport in Casablanca. This allows travelers to purchase national team merchandise before departing or upon arrival. The store is currently preparing to open a large flagship branch in the Almaza shopping center in Casablanca by the end of 2026. This expansion plan is expected to include other airports and cities in the future.
FRMF Store's online platform, store.frmf.ma, offers a wide range of products with delivery services to various regions in Morocco and internationally. This allows Moroccan fans worldwide to purchase national team jerseys and show their team spirit. The online store provides an opportunity for fans to buy official merchandise, regardless of their location.
FRMF Store's product range extends beyond traditional football jerseys to include lifestyle and streetwear collections for men, women, and children. These collections feature modern designs, comfortable fabrics, and national colors and patterns. Previous collections, such as "Sahara," "Royaume," and "Morocco," have been well-received by fans.
The store is set to launch new collections, including the "12" collection, which symbolically honors Moroccan fans as the team's 12th player. The autumn and winter 2026 collections will also be available in all branches and on the online platform. These new releases aim to provide fans with high-quality, stylish, and nationally relevant merchandise.
With these strategic moves, FRMF Store aims to establish itself as a leading Moroccan brand in the sports fashion industry. By expanding its physical presence and online platform, the store seeks to cater to the growing passion for football among Moroccan fans, both domestically and internationally.
The expansion of FRMF Store reflects the growing popularity of football in Morocco and the demand for official national team merchandise. By making its products more accessible, the store hopes to strengthen the bond between fans and the national team.
Key points
- FRMF Store opens 5 new branches across Morocco, including one inside Mohammed V International Airport.
- The store launches a global online platform for international delivery of national team merchandise.
- FRMF Store expands its product range to include lifestyle and streetwear collections for men, women, and children.
