As Black Friday approaches on November 27, 2026, Morocco's National Consumer Protection Association has renewed its warning to citizens about the risks of falling prey to attractive offers without proper scrutiny. The association emphasizes that a significant discount does not necessarily mean a good deal. This warning comes as local and international stores and online platforms start launching early offers under the "Black Friday" slogan, with discounts reaching up to 50%, 70%, and even 80% on some products.
The National Consumer Protection Association has provided practical tips for citizens to follow before making any purchases during this season. These include recording product prices weeks before the sales to compare them with the advertised prices, checking the reference price and conditions, not succumbing to time pressure, buying only what is needed, and being cautious of fake offers. The association advises citizens to take their time to compare prices across different stores or platforms before making a decision.
The association also highlights the importance of verifying the reference price and conditions, including the old price, discount percentage, warranty period, and return or exchange policies. Citizens are urged to be aware of additional fees that may be added during payment. Furthermore, the association warns against buying unnecessary products just because they are on discount, emphasizing that a real discount is one that saves actual money on a product that is genuinely needed.
The National Consumer Protection Association points out that the Black Friday season in Morocco is not subject to a specific legal framework but is governed by the 2008 law on consumer protection measures. This law requires traders to clearly advertise old and new prices and prohibits misleading advertisements. The association, along with other Moroccan consumer protection groups, has repeatedly warned about the exploitation of this occasion to promote fake offers, especially with the spread of e-commerce and social media platforms.
In addition to the provided tips, the association recommends that consumers prefer purchasing from well-known and trusted stores and platforms. They should also keep receipts of their purchases and file complaints with relevant authorities or consumer protection associations if they encounter misleading offers or unfair commercial practices.
The National Consumer Protection Association stresses that Black Friday can be a good shopping opportunity if approached with awareness and caution. Consumers should be vigilant, compare prices, and think carefully before making a purchase. A real discount is one that saves actual money, not one that sells an illusion.
Key to safe shopping during Black Friday is being informed and cautious. By following the association's guidelines and being aware of the potential scams, Moroccan consumers can make the most of the shopping event while protecting their rights and interests.
Key points
- Verify prices and product conditions before making purchases.
- Be cautious of fake offers and misleading advertisements.
- Prefer purchasing from well-known and trusted stores and platforms.
