The Moroccan National Tourism Office (ONMT) is hosting the first Belgian travel agency network, Selectair, for its annual meeting in Tamuda Bay from September 30 to October 4, 2026. This event brings together nearly 90 agencies and key partners of the network, showcasing Morocco's growing appeal to Belgian tourism professionals. The meeting aims to strengthen knowledge of Morocco as a destination and create new commercial opportunities.
Selectair, with 88 independent agencies and 320 employees, primarily based in Flanders, represents a significant player in the Belgian market. In 2025, the network achieved approximately €310 million in revenue, averaging around €3.5 million per agency. The congress features Martine Dewispelaere, Selectair's president since March 2026, and various partners, including TUI Belgium, Digitrips, and RIU Hotels.
The event is a strategic move for Morocco, which has become a key market for Belgian tourists, surpassing 1 million visitors in 2025. In 2026, Morocco aims to attract 1.4 million Belgian tourists, with a long-term goal of 2 million by 2030. The ONMT's efforts focus on transforming visibility into concrete commercial opportunities and strengthening distribution networks.
The choice of Tamuda Bay as the host location is part of the ONMT's strategy to promote Morocco's northern regions and expand the perception of the country as a tourist destination. This approach complements the growing interest in Morocco, with 834,000 Belgian tourist arrivals recorded by July 2026, an 8% increase from the same period in 2025.
Beyond the professional gathering, the event serves as a promotional and commercial development operation for Morocco. The presence of key Belgian tourism players offers an opportunity to showcase Morocco's diverse offerings, from beach tourism to cultural experiences and luxury travel.
Selectair plans to extend its engagement beyond the congress with a digital and print campaign highlighting Morocco as a destination. TravelMedia BeLux, a leading Belgian travel media outlet, will provide coverage of the event, further amplifying Morocco's visibility.
The partnership between ONMT and Selectair reflects a long-term approach, focusing on proximity to professionals, knowledge of the destination, and activation of sales channels. This collaboration aims to solidify Morocco's position in the Belgian market and achieve its ambitious tourism goals.
Key points
- Morocco hosted Selectair, a major Belgian travel agency network, for its annual meeting in Tamuda Bay from September 30 to October 4, 2026.
- The event aims to strengthen knowledge of Morocco as a destination and create new commercial opportunities for Belgian tourists.
- Morocco targets 1.4 million Belgian tourists in 2026 and 2 million by 2030, with a focus on promoting its northern regions and diverse tourism offerings.
