As Morocco prepares for the upcoming elections on September 23rd, the Union Constitutionnelle party's campaign in Tangier has taken an unusual approach. Led by Mohamed Henini, a lawyer and former member of the Istiqlal party, the campaign has focused on a series of digital sessions titled "Do You Know." In these sessions, Henini shares information about the city and poses questions to voters and officials, rather than presenting a clear program or concrete promises.
Henini's campaign has been criticized for lacking a clear vision or specific commitments. Instead of outlining solutions or proposals, he has opted for a more journalistic approach, leaving it to others to provide answers. This strategy has raised concerns among voters, who expect candidates to present clear plans and take direct responsibility for their actions if elected. Henini's background, having left the Istiqlal party to join the Popular Movement, has also been a subject of interest.
The Union Constitutionnelle party has announced a national program focusing on employment and purchasing power, but this has not been translated into concrete actions for Tangier. Henini's campaign has not provided specific details on issues such as transportation, urban planning, employment, or services. As a result, voters are left wondering about the party's vision for the city and its plans to address its challenges.
The local coverage of the campaign has highlighted the expectation that candidates should provide answers, not just ask questions. With the election approaching, the Union Constitutionnelle party's chances in Tangier remain uncertain. The party's national program has not been effectively communicated at the local level, leaving voters to question Henini's ability to deliver on his promises.
Henini's candidacy was endorsed by the party in August, after months of searching for a suitable candidate to replace Mohamed Zemmouri. This delay in endorsement has been reflected in the campaign's late start. The party's efforts to promote Henini as a strong candidate have been hindered by the lack of a clear program and his unconventional campaign approach.
The "Do You Know" sessions have been presented on social media platforms, including Facebook, Twitter, and WhatsApp. While this approach may have generated interest and engagement, it has not provided voters with a clear understanding of Henini's vision for Tangier. As the election date approaches, voters will be looking for candidates who can provide concrete answers and solutions to the city's challenges.
Ultimately, the success of the Union Constitutionnelle party's campaign in Tangier will depend on its ability to articulate a clear and compelling vision for the city. With the election just days away, Henini and his party must find a way to translate their national program into concrete actions that resonate with local voters.
Key points
- The Union Constitutionnelle party's campaign in Tangier has taken an unconventional approach, focusing on asking questions rather than presenting solutions.
- The party's national program has not been effectively communicated at the local level, leaving voters to question Henini's ability to deliver on his promises.
- The campaign's late start and lack of clear vision have raised concerns about the party's chances in the upcoming election.
