A recent report by McKinsey highlights a significant gap between the adoption and effective utilization of artificial intelligence (AI) in organizations. While 88% of organizations already use AI in at least one function, only 6% are able to derive substantial value from it. According to Damia El Hamouli, a Moroccan expert in coaching, the key to unlocking the full potential of AI lies in rethinking the way organizations work.
El Hamouli emphasizes that the most successful organizations do not simply add new tools, but rather transform their approach to work. A crucial element in this transformation is the role of managers, whose engagement has decreased from 27% to 22% over the past year. To bridge the gap between strategic vision and daily operations, organizations must focus on developing the skills of their managers and employees.
The integration of AI in the workplace requires a human-centered approach, rather than just a technological one. El Hamouli stresses that the revolution in AI is not just about tools, but also about human skills, which can be developed through coaching. By investing in the development of their employees, organizations can create a culture of adaptability and innovation.
The Moroccan expert highlights the importance of human skills in the face of AI-driven change. As automation replaces certain tasks, employees must develop skills that complement AI, such as critical thinking, creativity, and problem-solving. By focusing on these skills, organizations can unlock the full potential of AI and create a more efficient and effective workforce.
In Morocco, the conversation around AI and workplace transformation is gaining momentum. The country's economy is increasingly driven by technology and innovation, and experts like El Hamouli are working to ensure that Moroccan organizations are equipped to thrive in this new landscape. By prioritizing human skills and development, Moroccan organizations can stay competitive in a rapidly changing global economy.
The intersection of technology and human skills is a key theme in the latest issue of La Vie Éco, a leading Moroccan publication. The issue features articles on topics such as the future of work, the role of coaching in organizational development, and the impact of AI on the Moroccan economy. By exploring these themes, La Vie Éco aims to provide readers with a deeper understanding of the challenges and opportunities presented by AI-driven transformation.
As Moroccan organizations continue to navigate the complexities of AI-driven change, experts like El Hamouli are working to provide guidance and support. By emphasizing the importance of human skills and development, they aim to help organizations unlock the full potential of AI and create a more efficient, effective, and innovative workforce.
Key points
- Only 6% of organizations are able to derive substantial value from AI adoption.
