Moov Africa Malitel, through its Moov Money service, has introduced "Dèmè Isago" in collaboration with Energie du Mali (EDM-SA) and tech startup Kodico. This service aims to provide customers with emergency energy credits. The launch event took place on September 29, 2026, at the Radisson Collection in Bamako, presided over by Souhaïbou Coulibaly, Deputy General Manager of Moov Africa Malitel.
Dèmè Isago allows eligible customers to request and receive a credit advance for their Isago prepaid meter, directly from their mobile phone via the Moov Africa Malitel network. This service is accessible 24/7 and enables customers to address unexpected energy needs. Kodico, a small and medium-sized enterprise, played a crucial role in developing the service, which is 100% designed and conceived by Malians.
According to Adama Kouyaté, Managing Director of Kodico, the service has garnered significant trust, with over 300,000 households relying on it daily for their energy needs. He expressed gratitude to Moov Africa Malitel for its pioneering support and to EDM-SA for its vision in promoting this innovative solution. M'Baye Diaby, Central Director of Finance, Accounting, and Commercial at EDM-SA, emphasized that the company's mission extends beyond providing electricity to facilitating access to its services and simplifying customer experiences.
The Dèmè Isago service allows customers to receive an emergency credit ranging from 500 to 10,000 F CFA, with a 10% commission on the amount. The service is designed to be simple and accessible, aligning with Moov Money's goal of providing useful and user-friendly innovations. Eligible customers can access the service through the My Moov application or the USSD code *166#.
Souhaïbou Coulibaly highlighted that Dèmè Isago represents a significant step in integrating mobile financial services with essential household needs. He emphasized that Moov Money aims to be a reliable companion for customers in their daily financial transactions, including payment, transfers, and emergency situations related to energy consumption.
The partnership between Moov Africa Malitel, EDM-SA, and Kodico demonstrates a collaborative effort to address the energy needs of Malian households. By providing emergency energy credits, Dèmè Isago seeks to enhance customer autonomy and flexibility in managing their energy consumption. The service is expected to benefit a large customer base, with over 700,000 subscribers already using the Isago prepaid meter.
The introduction of Dèmè Isago reflects the growing importance of innovative solutions in the energy and financial sectors. As mobile financial services continue to expand in Mali, such initiatives are likely to play a crucial role in improving access to essential services and enhancing customer experiences. The service is poised to make a positive impact on the daily lives of Malian households.
Key points
- Dèmè Isago provides emergency energy credits to customers via Moov Money.
- The service allows eligible customers to receive credits ranging from 500 to 10,000 F CFA.
- Dèmè Isago is accessible 24/7 through the My Moov application or USSD code *166#.
