On September 28, 2026, Moov Africa Burkina, a telecommunications operator, held a press conference in Ouagadougou to unveil its special back-to-school offers. The company's management presented the "Moov Ta Rentrée 2026" campaign, designed to support students, families, and the education sector. The campaign focuses on two main areas: institutional and commercial.
As part of its social responsibility, Moov Africa Burkina will provide support to educational institutions throughout the academic year. The company plans to organize awareness sessions on responsible screen use, improve learning conditions in colleges and high schools, and offer scholarships to deserving students. These initiatives aim to promote academic success and accessibility.
Moov Africa Burkina's commercial offers include a new mobile plan that combines a substantial data volume and call time, tailored to meet students' research and study needs. The company also provides a prepaid Wi-Fi promotion, with a free one-month subscription and zero installation fees for new subscribers. Additionally, customers can benefit from up to 10% discounts on school fees and supplies purchases made through Moov Money.
According to Mamadou Idogo, head of Marketing, Communication, Product, and Digital, the "Moov Ta Rentrée" campaign embodies the company's commitment to simplicity, generosity, and proximity. The goal is to provide connectivity and digital solutions that support daily life, education, and success. The campaign reflects Moov Africa Burkina's efforts to listen to its customers' needs and adapt to market realities.
As part of the campaign, Moov Africa Burkina also inaugurated a new agency at Ouaga Mall, aiming to get closer to the youth. The agency offers the same services as other Moov Africa Burkina branches, with a team available 7 days a week from 8 am to 8 pm. This new location is designed to provide convenient access to the company's services.
The "Moov Ta Rentrée 2026" campaign builds on the success of the Moov Holidays 2026 program, which engaged young people in various activities during the summer break. By launching these new offers, Moov Africa Burkina demonstrates its commitment to supporting the education sector and promoting digital inclusion.
With its comprehensive approach, Moov Africa Burkina's "Moov Ta Rentrée" campaign is poised to make a positive impact on students, families, and educational institutions. The company's initiatives will contribute to improving access to education and promoting digital literacy in Burkina Faso.
Key points
- Moov Africa Burkina launches "Moov Ta Rentrée 2026" campaign with special offers for students and families.
- The campaign includes institutional and commercial components, focusing on education support and digital solutions.
- Moov Africa Burkina opens a new agency at Ouaga Mall to provide convenient access to its services.
