Mitsubishi Motors has announced the return of its Outlander Sport SUV to the Moroccan market, marking a new chapter in the company's history in the country. The vehicle is being launched through Diamond Motors, a subsidiary of the Auto Hall Group. The Outlander Sport is equipped with a 1.5-liter gasoline engine producing 105 horsepower, paired with a CVT automatic transmission and 4x2 traction.
The Outlander Sport will be offered in three trim levels: M LINE, H LINE, and P LINE. The M LINE trim starts at a promotional price of 219,000 DH TTC, with features including 17-inch aluminum wheels, an 8-inch touchscreen, Apple CarPlay, and LED headlights. This trim aims to provide the essential features for customers.
The H LINE trim offers additional comfort features, including 18-inch bicolored aluminum wheels, keyless access, a leather steering wheel, and Nanoe X air conditioning. It is priced at 229,000 DH TTC, with a public price of 239,000 DH TTC. This trim is designed to provide a higher level of comfort for customers.
The top-of-the-line P LINE trim comes with premium features such as leather upholstery with anti-heating function, a 360-degree camera, a 12.3-inch touchscreen, and a Yamaha audio system with six speakers. The P LINE trim is priced at 269,000 DH TTC, with a public price of 279,000 DH TTC. This trim offers the most comprehensive set of features.
According to Yassine Benmassi, General Manager of Diamond Motors, the launch of the Outlander Sport marks an important step for Diamond Motors and Mitsubishi Motors in Morocco. The goal is to establish Mitsubishi Motors as a key player in the Moroccan automotive market, leveraging the expertise of Diamond Motors and the strength of the Auto Hall Group.
Aziz El Bettahi, Marketing and Commercial Director of Diamond Motors, emphasized that the Outlander Sport's clear and competitive range is designed to meet different customer profiles. The three trim levels allow for a natural progression in equipment, while maintaining the model's identity. The launch aims to reconnect Mitsubishi Motors with Moroccan customers.
The new Mitsubishi Outlander Sport is now available through the Auto Hall network in Morocco. The vehicle's return represents a new era for Mitsubishi Motors in the country, with a focus on providing a contemporary, accessible, and identifiable offer to customers. The Outlander Sport's mission goes beyond its product positioning, as it seeks to reestablish Mitsubishi Motors as a major player in the Moroccan automotive market.
Key points
- The Mitsubishi Outlander Sport SUV returns to the Moroccan market with a starting price of 219,000 DH.
- The vehicle is offered in three trim levels: M LINE, H LINE, and P LINE.
- The launch aims to reconnect Mitsubishi Motors with Moroccan customers and establish the brand as a key player in the market.
