Tourism and Wildlife Cabinet Secretary Rebecca Miano has emphasized the importance of artificial intelligence and digital platforms in promoting Kenya's tourism destinations. She notes that travelers are increasingly using smartphones, social media, and online platforms to discover destinations, compare experiences, and make travel decisions. This shift in travel habits has prompted the government to adapt its marketing strategies to remain visible and accessible online.
Miano highlights the Ministry's efforts to leverage technology in promoting Kenya's tourism sector. Initiatives such as Safari Live, developed in partnership with Wildlife Earth, showcase the country's wildlife and destinations to global audiences. Additionally, Tembea Kenya promotes destinations and tourism experiences across the country while encouraging domestic travel. These digital platforms aim to increase Kenya's visibility and appeal to potential tourists.
The Cabinet Secretary emphasizes the crucial role young people, influencers, and digital content creators will play in expanding Kenya's online presence. By partnering with these groups, the government aims to tap into their vast online networks and showcase Kenya's tourism products to a broader audience. This approach is expected to enhance the country's competitiveness in the global tourism market.
The remarks were made during the celebration of World Tourism Day 2026 in Uasin Gishu County. The event, held under the theme "Digital Agenda and Artificial Intelligence to Redesign Tourism," brought together stakeholders to discuss the future of tourism in Kenya. The celebrations provided an opportunity to position Uasin Gishu and the wider North Rift as an emerging tourism circuit.
Tourism Principal Secretary Julius Bitok highlighted the region's potential for tourism growth. He cited Eldoret's city status, improving infrastructure, and the region's strong sporting heritage as opportunities to attract more visitors. The planned 2029 World Athletics Championships are expected to further raise the profile of the North Rift and provide a chance to link international sporting events with tourism experiences across the region.
Bitok emphasized the need to fully open up the tourism circuit in the North Rift. He believes that with the right infrastructure and marketing, the region can become a major tourist destination. The government's efforts to promote domestic tourism, such as Tembea Kenya, are also expected to contribute to the sector's growth.
As Kenya continues to adapt to changing travel habits, the government is committed to leveraging technology and digital platforms to promote its tourism sector. The use of AI and online platforms is seen as a key strategy in increasing the country's visibility and appeal to potential tourists. With the right approach, Kenya aims to enhance its competitiveness in the global tourism market and reap the benefits of this growing sector.
Key points
- Kenya is using AI and digital platforms to promote its tourism destinations
- The government is partnering with young people, influencers, and digital content creators to expand Kenya's online presence
- The 2029 World Athletics Championships are expected to boost tourism in the North Rift region
