Adedayo Showemimo, an experienced media professional with over a decade of experience, has joined Cardinal Broadcasting Limited (CBL) as Head of Digital and Events. In this role, he will be responsible for overseeing digital communications, content development, social media strategy, brand visibility, event management, and audience engagement initiatives across the company's platforms. Showemimo's appointment was announced on October 29, 2026, by Agbenu James, a reporter for the Idoma Voice Newspaper.
Showemimo brings a wealth of industry knowledge and an extensive network of relationships across Nigeria's media, entertainment, and creative sectors. Before joining CBL, he worked with several leading media organisations, including THISDAY Newspapers, City People Magazine, TheNETng, Linda Ikeji Media, and Opera News Nigeria, where he served as a Team Lead in Content Management. His professional journey has seen him transition from traditional journalism into strategic communications, digital brand management, entertainment publicity, and event production.
As a media consultant, Showemimo has worked with several prominent personalities, entertainers, and organisations, managing publicity campaigns, media relations, brand positioning, and strategic communications. His portfolio includes working as a media consultant to Nigerian singer Korede Bello and serving as Project Manager at Eric Many Entertainment, where he contributed to artist management, publicity, and entertainment projects. He has also been involved in major cultural, corporate, and entertainment initiatives, including the Most Influential People of African Descent (MIPAD) and the Meet Africa Fashion Festival (MAFEST).
In his new role at CBL, Showemimo will focus on strengthening the digital identities of City FM and AREA FM, developing innovative content strategies, expanding audience engagement across social media platforms, and creating opportunities for strategic partnerships, events, and brand activations. The appointment comes at a significant period for CBL, following the official launch of 93.5 AREA FM on September 30, 2026, which operates alongside the established City 105.1 FM.
The new station, 93.5 AREA FM, was created to reflect the language, lifestyle, culture, and everyday experiences of Lagos residents, with a strong emphasis on relatable programming, entertainment, and audience participation. Showemimo's expertise will be crucial in helping the station achieve its goals and connect with its target audience. His experience in event production and management will also be valuable in creating engaging events and activations for the station.
Showemimo's appointment has been welcomed by industry stakeholders, who see him as a versatile media professional with experience across multiple sectors. His ability to navigate the complexities of digital communications, event management, and audience engagement will be essential in driving the growth and success of CBL's platforms. As the media landscape continues to evolve, Showemimo's expertise will be critical in helping CBL stay ahead of the curve.
With Showemimo on board, CBL is poised to take its digital presence to the next level, while also creating new opportunities for engagement and entertainment for its audience. The company is expected to leverage Showemimo's extensive network and expertise to drive growth, innovation, and success in the competitive media industry.
Key points
- Adedayo Showemimo has been appointed as Head of Digital and Events at Cardinal Broadcasting Limited.
- Showemimo will oversee digital communications, content development, and event management across CBL's platforms.
- The appointment comes at a significant period for CBL, following the launch of 93.5 AREA FM.
