Malagasy platform sehatra.com, founded by Kiady Ravahatra, has been awarded the 2022 Orange Social Entrepreneurship Award. The platform allows artists and producers to sell their work in the form of on-demand videos online. Ravahatra explained that during the Covid-19 pandemic, his team designed a solution to assist large companies and international organizations in conducting online meetings. They later decided to offer a similar service to artists and producers whose concerts were halted.
The platform aims to promote Malagasy culture globally and provide a new source of income for local artists and sector stakeholders. Ravahatra stated that the artistic sector can significantly contribute to the country's economy beyond entertainment. The platform currently produces original video content and aims to have 10 videos available by the end of 2022. Artists and film producers are invited to upload their videos to the platform.
Sehatra.com's founder emphasized the importance of sustainable development, announcing that a portion of the project's revenue will be donated to social or environmental causes. The platform also offers associations and NGOs the opportunity to raise funds through their platform. This initiative demonstrates Ravahatra's commitment to using his platform for social good.
The platform's creation was inspired by the challenges faced by artists during the pandemic. With concerts and events cancelled, Ravahatra saw an opportunity to provide a new platform for artists to showcase their work. By doing so, he aims to not only support the artistic community but also promote Malagasy culture worldwide.
The Orange Social Entrepreneurship Award is a prestigious recognition of innovative projects that drive positive change. Sehatra.com's win highlights the platform's potential to make a significant impact on the Malagasy artistic sector. With its unique approach, the platform is poised to become a leading platform for Malagasy artists and producers.
Ravahatra's vision for sehatra.com extends beyond providing a platform for artists. He envisions a platform that not only showcases Malagasy culture but also contributes to the country's economic growth. By supporting local artists and promoting their work globally, Ravahatra aims to create a sustainable and impactful business model.
The success of sehatra.com and its award-winning approach demonstrate the potential for innovative solutions to drive positive change in Madagascar. As the platform continues to grow and expand its offerings, it is likely to have a lasting impact on the country's artistic sector and economy.
Key points
- Sehatra.com, founded by Kiady Ravahatra, has won the 2022 Orange Social Entrepreneurship Award.
- The platform allows artists to sell their work online and promotes Malagasy culture globally.
- A portion of the platform's revenue will be donated to social or environmental causes.
