M-AUTOMOTIV, the exclusive importer and distributor of GAC in Morocco, has announced the opening of a new showroom in Bandoeng, Casablanca. This latest addition is part of the company's plan to strengthen GAC's presence in the country and provide customers with a unique experience. The showroom offers a range of GAC models and provides personalized advice and support to customers.
The new showroom is a significant milestone in M-AUTOMOTIV's strategy to establish a robust network of GAC dealerships across Morocco. The company aims to create an "accessible and coherent" network that meets the expectations of Moroccan customers. According to Souhail Houmaini, Managing Director of M-AUTOMOTIV, the new showroom demonstrates the company's commitment to accelerating GAC's deployment in Morocco and building a sustainable national presence.
GAC is a leading Chinese automaker with a strong reputation for quality, manufacturing, and innovation. The company has been ranked among the top 500 companies globally by Fortune magazine for 14 consecutive years. GAC's international strategy, known as "One GAC," focuses on offering high-quality vehicles, advanced technologies, and new driving experiences. The company has recently partnered with Chelsea Football Club as its official automotive partner.
Since its introduction in Morocco, GAC has expanded its range to cover various segments and uses. The company currently offers six models in Morocco, including the EMZOOM, EMKOO, S7, GN8, HYPTEC HT, and HYPTEC Hyper SSR. GAC prioritizes customer satisfaction and service, with a focus on providing a comprehensive ownership experience through its GAC Care Plus program.
GAC Care Plus is a global service brand that promises "Always There, Always Care" and focuses on four key areas: easy access to services, quality guarantees, relational experience, and eco-digitalization. The company is also developing solutions for electric mobility through GAC Energy, including a fast DC charging station with a power output of 120 kW.
M-AUTOMOTIV and GAC plan to continue their collaboration to expand the range of models offered to Moroccan customers. The company aims to introduce between three and six new models in Morocco in 2027, as part of its "In Morocco, For Morocco" strategy. According to Wayne Wei, representative of GAC International, Morocco is an important market for GAC's international development.
The new showroom in Casablanca is a significant step in M-AUTOMOTIV's plans to establish GAC as a trusted automotive brand in Morocco. The company is committed to providing customers with a unique experience, from vehicle discovery to after-sales support. With its expanded network and new models, GAC is poised to make a significant impact in the Moroccan market.
Key points
- M-AUTOMOTIV inaugurates new GAC showroom in Casablanca, Morocco
- GAC aims to introduce between three and six new models in Morocco in 2027
- The company prioritizes customer satisfaction and service through its GAC Care Plus program
