Lagos State Deputy Governor, Obafemi Hamzat, has encouraged Lagosians to view the city's notorious traffic as an integral part of their lifestyle and identity. Speaking at Podfest Naija, a gathering of creatives, Hamzat highlighted how traffic has inadvertently created an audience for podcasts and digital content. He noted that the hours spent in traffic have become a catalyst for the growth of the creative industry in Lagos.
According to Hamzat, many Lagos residents rely on podcasts and other digital content during their daily commutes, particularly when traveling through major traffic corridors. He humorously pointed out that many creatives in attendance likely produce content consumed by listeners during their journeys between popular destinations like Ojota and Obalende. Hamzat emphasized that traffic has, in a way, become a patron of the creative industry.
Hamzat also praised the city's chaotic and unpredictable character, saying it has provided material and inspiration for artists, writers, filmmakers, and other creatives. He noted that Lagos is increasingly taking control of its own narrative, with creatives telling the city's story in a meaningful way. The deputy governor acknowledged the significant role of creatives in turning Lagos into a global hub.
However, Hamzat cautioned that having a large audience does not automatically translate into a viable business. He stressed the need for creatives to develop sustainable business models and find ways to monetize their platforms. According to him, a podcast with a million listeners but no business model is merely a hobby with good equipment.
The Lagos State Government is supporting the creative and innovation ecosystem by funding ideas and research, rather than just celebrating them. Hamzat mentioned that the government is funding over 90 research and development projects, marking a shift from merely applauding great ideas to providing tangible support.
Hamzat also linked the growth of creativity to security, arguing that people need to feel safe to express themselves freely and develop their ideas. He emphasized that safety and liberty guarantees are essential for creativity to flourish. According to Hamzat, Lagos has achieved its current security status at a significant cost, which is necessary for the city to continue telling its story.
Finally, Hamzat called on Nigerians to reconnect with their cultural heritage, describing it as crucial for the country's development. He encouraged creatives to explore and celebrate their cultural identity, emphasizing that it is essential for prosperity. The deputy governor's remarks highlight the importance of embracing Lagos' unique characteristics and leveraging them to drive growth and innovation.
Key points
- Obafemi Hamzat urges Lagosians to celebrate traffic as part of their lifestyle and identity.
- The Lagos State Government is funding over 90 research and development projects to support the creative industry.
- Hamzat emphasizes the need for creatives to develop sustainable business models to monetize their platforms.
