Kylian Mbappé, captain of the French national team, has ended his nearly two-decade partnership with Nike by signing a 10-year deal with Swiss sports brand On. The new contract, announced in early September 2026, not only provides a significant financial package but also makes Mbappé an equity partner in the company. This move comes after Nike had offered him a substantial renewal deal, reportedly worth over $20 million annually, to stay with the American sports giant.
The decision to leave Nike, which had been Mbappé's equipment sponsor since he was 9 years old, marks a significant change in his career. Despite the long-standing relationship, Mbappé chose On's offer, which includes not just a hefty annual payment but also a role in shaping the brand's future football products. The first models under this new partnership are expected to be released in 2027. This partnership also involves Thierry Henry, On's new football director, who played a crucial role in convincing Mbappé to join.
Before announcing his partnership with On, there was considerable speculation about Mbappé's future with Nike. Even after his contract expired on July 31, 2026, Nike continued to promote him, unveiling a new Mercurial Superfly 11 Elite model bearing his signature on August 10. This launch was seen by some as a sign that the two parties might still be negotiating a renewal. However, it appears that Mbappé had already decided to move on, seeking a new challenge and opportunity.
The financial details of Mbappé's deal with On have not been disclosed, but it's clear that the offer was more compelling than Nike's. With On, Mbappé becomes more than just an endorser; he is an active participant in the brand's product development. This approach aligns with his vision for the future of football, as expressed in a statement: "From the start, what attracted me to On was the opportunity to build something new and shape the football of tomorrow."
Mbappé's departure from Nike does not affect the brand's relationship with the French Football Federation, as their contract, valued at over $100 million per year, runs until 2034. This means that while Mbappé will not be wearing Nike, the French national team will continue to be equipped by the American sports giant. This distinction is important as it shows that the end of Mbappé's individual partnership with Nike does not impact the broader relationship between Nike and French football.
The partnership with On represents a strategic move for both parties. For On, securing Mbappé, one of the world's most talented and marketable footballers, is a significant coup. It not only enhances the brand's profile in the football world but also provides a platform to launch its products. For Mbappé, the deal offers a chance to be part of a brand that is looking to make a significant impact in football, aligning with his ambitions for the sport.
As Mbappé embarks on this new chapter with On, the football world will be watching closely. His influence on the brand's product development and his performance on the field will be key factors in the success of this partnership. With his commitment to shaping the future of football through this new venture, Mbappé is set to leave a lasting legacy both on and off the pitch.
Key points
- Kylian Mbappé signs a 10-year deal with On, rejecting Nike's offer of over $20 million annually.
- The partnership includes Mbappé becoming an equity partner in On and participating in product development.
- This move ends Mbappé's nearly 20-year relationship with Nike, but does not affect Nike's contract with the French Football Federation.
