Kasuku Unveils New Brand Identity Focused on Education and Empowerment

Kasuku, a heritage Kenyan stationery brand, has introduced a new brand identity and positioning, "Dream. Learn. Become." This relaunch marks a significant chapter for the brand as it deepens its connection to education and reaffirms its belief in the potential of every child. The new identity was unveiled at an event held at Mövenpick Hotel, Westlands, Nairobi, attended by media members, education stakeholders, and partners.

With over 60 years of experience supporting Kenyan students' learning journeys, Kasuku's refreshed positioning aims to broaden its narrative beyond stationery. The brand's new message focuses on children's dreams, learning, and future potential. According to Asitha Samaraweera, CEO of Twiga Stationers & Printers Ltd, the brand's evolution reflects its commitment to empowering children to imagine, learn, and grow into their aspired selves.

The "Dream. Learn. Become" positioning is designed to mirror a child's journey, from imagining possibilities to developing through learning and eventually growing into their desired person. Kasuku's goal is to encourage children to dream boldly, create freely, and shape their futures. The brand's commitment to providing quality and reliable stationery remains unchanged, and it will continue to serve learners, parents, and teachers.

As part of its new chapter, Kasuku plans to introduce the "Share Your Dream" initiative, inviting children to share their aspirations and inspire one another. This initiative is an early expression of Kasuku's purpose and its belief in the importance of hearing and encouraging every child's dreams. The brand aims to bring its purpose to life through its products, initiatives, and relationships with the education community.

The relaunch event brought together key stakeholders, including members of the media, education partners, and guests. Kasuku's evolution is seen as a significant development in the Kenyan education sector, where the brand has been a longstanding presence. The brand's renewed focus on empowerment and education is expected to resonate with its target audience.

Kasuku's commitment to quality and reliability has been a hallmark of its brand. The company has been part of Kenyan students' learning journeys for generations, providing essential stationery supplies. With its new identity and positioning, Kasuku aims to continue serving the education community while exploring new ways to inspire and empower children.

The "Dream. Learn. Become" positioning is a reflection of Kasuku's broader purpose and its aspiration to make a positive impact on the lives of children. By encouraging children to dream, learn, and become their best selves, Kasuku aims to play a meaningful role in shaping the future of education in Kenya. The brand's relaunch marks a significant milestone in its journey to empower the next generation of leaders and innovators.

Key points

• Kasuku introduces new brand identity and positioning "Dream. Learn. Become" to focus on education and empowerment.