In a bid to appreciate its loyal advertisers, Joy FM has announced that it will offer free live presenter mentions (LPMs) to all Super Morning Show advertisers on October 9. This move is part of the Multimedia Group's activities to mark Customer Service Week. The initiative, themed "Extra Mile," aims to strengthen relationships with customers and deliver added value to businesses that advertise with the station.

The offer was announced by Max Fugar, the General Manager for Sales and Marketing at the Multimedia Group Limited, on the Super Morning Show on October 7. According to him, the complimentary mentions are a way to acknowledge the contributions of advertisers to the business and to promote their products and services to the programme's wide audience. This move is expected to provide participating advertisers with an additional opportunity to reach their target audience.

The "Extra Mile" theme reflects Joy FM's commitment to going further to satisfy its customers. The initiative is also a recognition of the contributions of advertisers to the business as Customer Service Week is observed worldwide. By offering free LPMs, Joy FM is placing customer appreciation at the centre of its engagement with advertisers, combining an additional advertising benefit with efforts to sustain healthy business relationships.

The promotion is part of Joy FM's efforts to deliver added value to businesses that advertise with the station. The free LPMs will be offered to all clients who advertise on the Super Morning Show on October 9, at no extra cost. This move is expected to enhance the advertising experience for businesses and provide them with more opportunities to reach their target audience.

Max Fugar emphasized that the initiative is a way to say thank you to the numerous sponsors and advertisers that have been with Joy FM for years. The free LPMs are a token of appreciation for their loyalty and support. By offering this promotion, Joy FM is demonstrating its commitment to building strong relationships with its customers and advertisers.

The Customer Service Week celebration is an annual event that is observed worldwide. It is an opportunity for businesses to reflect on their customer service practices and to find ways to improve them. Joy FM's initiative is a testament to its commitment to customer satisfaction and its desire to go the extra mile to meet the needs of its advertisers.

The free LPMs offer is a significant development in Joy FM's advertising strategy. It demonstrates the station's commitment to providing value to its advertisers and to building long-term relationships with them. The initiative is also expected to enhance the overall advertising experience for businesses and provide them with more opportunities to reach their target audience.

Key points

  • Joy FM to offer free live presenter mentions to Super Morning Show advertisers on October 9 as part of Customer Service Week celebrations.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.