Ithete Urges Okahao Residents to Leverage Culture for Economic Growth

SWAPO parliamentarian Natangwe Ithete has called on Okahao residents to play an active role in the town's economic development. He made the remarks at the official opening of the 2026 Ehao Cultural Expo and Mayoral Cup. Ithete emphasized that local sport, cultural heritage, and businesses must be part of efforts to improve livelihoods. The annual event offers opportunities to promote local talent, support businesses, and strengthen the town's economy. Ithete's comments highlight the importance of community involvement in Okahao's development.

Ithete has been following the growth of the Ehao Cultural Expo over the years, describing it as a vital part of Okahao's business ecosystem. The expo, which started on Tuesday and runs until Sunday, features various activities, including exhibitions, trading, the Mayoral Cup, Oxungi cultural storytelling, a music bash, livestock auctions, and exhibitors' awards. The event has grown significantly since its inception in 2019, attracting over 100 exhibitors that year. The 2023 edition recorded 122 exhibitors, showcasing the expo's increasing popularity.

The Mayoral Cup is a key component of the expo, serving as a platform for identifying and developing young sporting talent. Ithete noted that communities across Namibia have talented footballers, netball players, and athletes who need opportunities to demonstrate their abilities. He welcomed the government's initiative to construct sports stadiums in every constituency, citing improvements at UuKwangula Stadium in the Oshana Region. Such facilities can encourage young people to participate in sports, develop their abilities, and stay away from alcohol and drug abuse.

Ithete also stressed the importance of using digital platforms to promote tourism, agriculture, creative industries, and business activities. He encouraged residents to leverage technology to showcase their products and services, potentially attracting more visitors and investors to the area. This approach can help Okahao tap into the growing digital economy and create new opportunities for growth.

The traditional leadership in Okahao plays a crucial role in preserving cultural heritage, according to Ithete. He recognized Chief Johannes Mupiya of the Ongandjera Traditional Authority, who is the expo's patron. The 2026 edition of the expo is being held under the theme, "Building a prosperous town through sports, culture, and opportunities". This theme reflects the town's aspirations for sustainable development and growth.

The Ehao Cultural Expo has generated significant interest and support over the years. The 2024 fundraising gala, for example, generated pledges exceeding N$700,000. This level of support demonstrates the expo's potential to drive economic growth and development in Okahao. Ithete's call to action is expected to resonate with residents, who are eager to improve their livelihoods.

As the expo continues to grow and evolve, it is likely to have a lasting impact on Okahao's economy. The event provides a platform for local businesses and entrepreneurs to showcase their products and services, potentially attracting new investment and opportunities. With the support of traditional leaders, government initiatives, and community involvement, Okahao may be able to unlock its full potential and become a thriving economic hub.

Key points

• Ithete emphasizes the need for community involvement in Okahao's economic development.
• The Ehao Cultural Expo has grown significantly since its inception in 2019.
• The expo provides a platform for identifying and developing young sporting talent.