Intelcia, a global partner for intelligent operations, has inaugurated a new site in Tunis, Tunisia, as part of its strategic expansion in the country. The site, spanning over 6,000m², will accommodate 850 operational positions, further solidifying Intelcia's presence in Tunisia. This move is part of the company's plan to make Tunisia a high-value-added nearshore destination for European businesses. The new site was inaugurated in the presence of Karim Bernoussi, co-founder and CEO of Intelcia, Youssef El Aoufir, Deputy CEO, and Saad Berrada, Director of Intelcia Morocco-Tunisia.
The new site is designed to support Intelcia's repositioning towards intelligent operations and artificial intelligence (AI). According to Karim Bernoussi, Tunisia offers a pool of multilingual talents, geographical and cultural proximity, making it an ideal destination for nearshore services. The site will enable Intelcia to provide a unique blend of automated interactions through AI and human expertise, tailored to the specific needs of its clients. This expansion is part of Intelcia's long-term strategy to establish Tunisia as a hub of skills and innovation for European markets.
The inauguration of the new site was followed by a conference-debate on the attractiveness and advantages of Tunisia as a nearshore destination. The event brought together French and Tunisian economic decision-makers, including Jalel Tebib, Director General of Tunisia Investment Authority (TIA), and Philippe Garcia, North Africa Director at Business France. The discussion highlighted Tunisia's structural advantages, including its human capital, with over 65,000 graduates per year, and a pool of skills adapted to European market requirements.
Tunisia's proximity to Europe, cultural affinity, and linguistic diversity, with 40% of French speakers, 20% of English speakers, and 10% of Italian speakers, facilitate integration and smooth operations. The country's business process outsourcing (BPO) sector has matured over several decades, enabling it to address increasingly complex activities. The conference also explored the impact of AI on the sector and the evolution of jobs towards higher-value-added services.
Intelcia's new site in Tunis currently employs over 300 staff and is expected to play a significant role in the company's growth strategy. With this expansion, Intelcia aims to create a value chain that combines technology and human expertise, allowing it to offer efficient and tailored solutions to its clients. The company believes that, in a context where AI is redefining operational models, proximity, talent quality, and intelligent orchestration of technology and human expertise are crucial competitiveness factors.
Intelcia is a global partner with over 40,000 employees across 19 countries in Europe, Africa, and the Americas. The company offers a range of services, including customer experience and IT services, combining human engagement, AI, innovation, and operational rigor to create measurable and sustainable value for its clients. With its new site in Tunis, Intelcia is well-positioned to support European businesses in their digital transformation and customer experience strategies.
The expansion of Intelcia's operations in Tunisia is seen as a positive development for the country's economy, which has been seeking to attract foreign investment and promote its nearshore services. The company's investment in the new site is expected to create new job opportunities and contribute to the country's economic growth. Key points: - Intelcia inaugurates a new 6,000m² site in Tunis, adding 850 operational positions. - The site will support Intelcia's nearshore services for European businesses. - Tunisia offers a pool of multilingual talents, geographical and cultural proximity, making it an ideal destination for nearshore services.
