Global mobility and delivery services platform, inDrive, has committed ₦132 million to a driver reward campaign in Lagos and Abuja. The initiative, which runs from October 5 to December 16, 2026, aims to recognise drivers and create more value for their participation on the platform. The campaign is part of inDrive's efforts to support its drivers and reinforce the principles that underpin its platform.
The campaign will award 916 prizes, including two cars, four full-academic-year school fee awards, 40 smartphones, 40 television sets, and 830 shopping vouchers. Winners will be selected through six live-broadcast draws, while the two cars will be awarded to drivers who complete the highest number of rides over the full campaign period. Drivers will qualify by reaching the platinum tier, with every completed ride counting as an entry.
To qualify for the rewards, drivers must reach the platinum tier on the inDrive platform. The more rides they complete during the campaign period, the more opportunities they will have to participate in the draws and win prizes. The full terms and eligibility criteria for the campaign are available on the inDrive app. This initiative builds on inDrive's peer-to-peer model, which allows drivers and passengers to agree on fares and enables drivers to retain more of their earnings.
According to Timothy Oladimeji, Country Manager, inDrive Nigeria, the campaign reflects the company's commitment to creating more value for drivers while reinforcing the principles that underpin its platform. He stated that the initiative provides drivers with additional opportunities to benefit from their activity on the platform, with more rides translating into more entries and opportunities to win.
Oladimeji further emphasised that inDrive's drivers are at the heart of the inDrive community, and the company wants to continue creating meaningful ways for them to benefit from being on the platform. With inDrive, drivers have greater control over their work, can agree on the price with passengers, and keep more of what they earn. The campaign builds on this approach by putting more value directly in the hands of drivers through rewards that can make a real difference.
inDrive is a global mobility and urban services platform that has been downloaded over 400 million times. The platform operates in 1,065 cities across 47 countries and provides an expanding list of urban services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm, to support its growth and expansion plans.
The company is committed to having a positive impact on the lives of 1 billion people by 2030. It pursues this goal through both its core business, which supports local communities through a fair pricing model, and its impact programs. With this driver reward campaign, inDrive is demonstrating its commitment to supporting its drivers and creating more value for their participation on the platform.
Key points
- inDrive commits ₦132 million to a driver reward campaign in Lagos and Abuja.
- The campaign will award 916 prizes, including two cars, school fees, smartphones, and shopping vouchers.
- The initiative aims to recognise drivers and create more value for their participation on the platform.
